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Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising

Koen De Bock (UGent) and Dirk Van den Poel (UGent)
(2009) Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507.
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Chicago
De Bock, Koen, and Dirk Van den Poel. 2009. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” In Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507, 214.
APA
De Bock, K., & Van den Poel, D. (2009). Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507 (p. 214). Presented at the 2009 Joint Statistical Meetings (JSM).
Vancouver
1.
De Bock K, Van den Poel D. Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. p. 214.
MLA
De Bock, Koen, and Dirk Van den Poel. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. 214. Print.
@inproceedings{975930,
  author       = {De Bock, Koen and Van den Poel, Dirk},
  booktitle    = {Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507},
  language     = {eng},
  location     = {Walter E. Washington Convention Center, Washington, DC 20001},
  title        = {Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising},
  year         = {2009},
}