Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising
(2009) Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507.
Please use this url to cite or link to this publication:
http://hdl.handle.net/1854/LU-975930
- author
- Koen De Bock UGent and Dirk Van den Poel UGent
- organization
- year
- 2009
- type
- conference
- publication status
- published
- subject
- in
- Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507
- pages
- 214 -
- conference name
- 2009 Joint Statistical Meetings (JSM)
- conference location
- Walter E. Washington Convention Center, Washington, DC 20001
- conference start
- 2009-08-01
- conference end
- 2009-08-06
- language
- English
- UGent publication?
- yes
- classification
- C3
- id
- 975930
- handle
- http://hdl.handle.net/1854/LU-975930
- date created
- 2010-06-09 17:11:55
- date last changed
- 2016-12-19 15:35:36
@inproceedings{975930, author = {De Bock, Koen and Van den Poel, Dirk}, booktitle = {Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507}, language = {eng}, location = {Walter E. Washington Convention Center, Washington, DC 20001}, title = {Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising}, year = {2009}, }
- Chicago
- De Bock, Koen, and Dirk Van den Poel. 2009. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” In Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507, 214.
- APA
- De Bock, K., & Van den Poel, D. (2009). Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507 (p. 214). Presented at the 2009 Joint Statistical Meetings (JSM).
- Vancouver
- 1.De Bock K, Van den Poel D. Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. p. 214.
- MLA
- De Bock, Koen, and Dirk Van den Poel. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. 214. Print.