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Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising

Koen De Bock UGent and Dirk Van den Poel UGent (2009) Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507
pages
214 -
conference name
2009 Joint Statistical Meetings (JSM)
conference location
Walter E. Washington Convention Center, Washington, DC 20001
conference start
2009-08-01
conference end
2009-08-06
language
English
UGent publication?
yes
classification
C3
id
975930
handle
http://hdl.handle.net/1854/LU-975930
date created
2010-06-09 17:11:55
date last changed
2016-12-19 15:35:36
@inproceedings{975930,
  author       = {De Bock, Koen and Van den Poel, Dirk},
  booktitle    = {Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507},
  language     = {eng},
  location     = {Walter E. Washington Convention Center, Washington, DC 20001},
  title        = {Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising},
  year         = {2009},
}

Chicago
De Bock, Koen, and Dirk Van den Poel. 2009. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” In Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507, 214.
APA
De Bock, K., & Van den Poel, D. (2009). Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507 (p. 214). Presented at the 2009 Joint Statistical Meetings (JSM).
Vancouver
1.
De Bock K, Van den Poel D. Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising. Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. p. 214.
MLA
De Bock, Koen, and Dirk Van den Poel. “Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.” Proceedings of the 2009 Joint Statistical Meetings (JSM), Session 507. 2009. 214. Print.