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Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall

N. Dens and Patrick De Pelsmacker (UGent)
(2009) Advertising Research: message, medium and context. p.53-62
Author
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Citation

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MLA
Dens, N., and Patrick De Pelsmacker. “Remembering the Brand and the Message: The Moderating Influence of Advertising Strategy, Branding Strategy, and Product Involvement on Brand and USP Recall.” Advertising Research: Message, Medium and Context, edited by Patrick De Pelsmacker and N. Dens, Garant, 2009, pp. 53–62.
APA
Dens, N., & De Pelsmacker, P. (2009). Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall. In P. De Pelsmacker & N. Dens (Eds.), Advertising Research: message, medium and context (pp. 53–62). Antwerpen: Garant.
Chicago author-date
Dens, N., and Patrick De Pelsmacker. 2009. “Remembering the Brand and the Message: The Moderating Influence of Advertising Strategy, Branding Strategy, and Product Involvement on Brand and USP Recall.” In Advertising Research: Message, Medium and Context, edited by Patrick De Pelsmacker and N. Dens, 53–62. Antwerpen: Garant.
Chicago author-date (all authors)
Dens, N., and Patrick De Pelsmacker. 2009. “Remembering the Brand and the Message: The Moderating Influence of Advertising Strategy, Branding Strategy, and Product Involvement on Brand and USP Recall.” In Advertising Research: Message, Medium and Context, ed by. Patrick De Pelsmacker and N. Dens, 53–62. Antwerpen: Garant.
Vancouver
1.
Dens N, De Pelsmacker P. Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall. In: De Pelsmacker P, Dens N, editors. Advertising Research: message, medium and context. Antwerpen: Garant; 2009. p. 53–62.
IEEE
[1]
N. Dens and P. De Pelsmacker, “Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall,” in Advertising Research: message, medium and context, P. De Pelsmacker and N. Dens, Eds. Antwerpen: Garant, 2009, pp. 53–62.
@incollection{970207,
  author       = {{Dens, N. and De Pelsmacker, Patrick}},
  booktitle    = {{Advertising Research: message, medium and context}},
  editor       = {{De Pelsmacker, Patrick and Dens, N.}},
  isbn         = {{978-90-441-2387-6}},
  language     = {{eng}},
  pages        = {{53--62}},
  publisher    = {{Garant}},
  title        = {{Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall}},
  year         = {{2009}},
}