Consumer Attitudes and Recall for Advertisements for New Brands and Extentions
- Author
- N. Dens and Patrick De Pelsmacker (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-969727
- MLA
- Dens, N., and Patrick De Pelsmacker. “Consumer Attitudes and Recall for Advertisements for New Brands and Extentions.” Transfer, Werbeforschung & Praxis, vol. 55, no. 4, New-Business-Verl., 2009, pp. 6–21.
- APA
- Dens, N., & De Pelsmacker, P. (2009). Consumer Attitudes and Recall for Advertisements for New Brands and Extentions. Transfer, Werbeforschung & Praxis, 55(4), 6–21.
- Chicago author-date
- Dens, N., and Patrick De Pelsmacker. 2009. “Consumer Attitudes and Recall for Advertisements for New Brands and Extentions.” Transfer, Werbeforschung & Praxis 55 (4): 6–21.
- Chicago author-date (all authors)
- Dens, N., and Patrick De Pelsmacker. 2009. “Consumer Attitudes and Recall for Advertisements for New Brands and Extentions.” Transfer, Werbeforschung & Praxis 55 (4): 6–21.
- Vancouver
- 1.Dens N, De Pelsmacker P. Consumer Attitudes and Recall for Advertisements for New Brands and Extentions. Transfer, Werbeforschung & Praxis. 2009;55(4):6–21.
- IEEE
- [1]N. Dens and P. De Pelsmacker, “Consumer Attitudes and Recall for Advertisements for New Brands and Extentions,” Transfer, Werbeforschung & Praxis, vol. 55, no. 4, pp. 6–21, 2009.
@article{969727,
author = {{Dens, N. and De Pelsmacker, Patrick}},
issn = {{1436-798X}},
journal = {{Transfer, Werbeforschung & Praxis}},
language = {{eng}},
number = {{4}},
pages = {{6--21}},
publisher = {{New-Business-Verl.}},
title = {{Consumer Attitudes and Recall for Advertisements for New Brands and Extentions}},
volume = {{55}},
year = {{2009}},
}