
The impact of value-laden advertisements on consumer values
(2008)
Proceedings of the 37th Annual Conference of the European Marketing Academy.
(Track 1: A&P).
p.?-?
- Author
- C. Defever and Mario Pandelaere (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-969687
- MLA
- Defever, C., and Mario Pandelaere. “The Impact of Value-Laden Advertisements on Consumer Values.” Proceedings of the 37th Annual Conference of the European Marketing Academy, edited by K.J. Perks and P. Shukla, vol. (Track 1: A&P), 2008, p. ?-?
- APA
- Defever, C., & Pandelaere, M. (2008). The impact of value-laden advertisements on consumer values. In K. J. Perks & P. Shukla (Eds.), Proceedings of the 37th Annual Conference of the European Marketing Academy: Vol. (Track 1: A&P) (p. ?-?).
- Chicago author-date
- Defever, C., and Mario Pandelaere. 2008. “The Impact of Value-Laden Advertisements on Consumer Values.” In Proceedings of the 37th Annual Conference of the European Marketing Academy, edited by K.J. Perks and P. Shukla, (Track 1: A&P):?-?
- Chicago author-date (all authors)
- Defever, C., and Mario Pandelaere. 2008. “The Impact of Value-Laden Advertisements on Consumer Values.” In Proceedings of the 37th Annual Conference of the European Marketing Academy, ed by. K.J. Perks and P. Shukla, (Track 1: A&P):?-?
- Vancouver
- 1.Defever C, Pandelaere M. The impact of value-laden advertisements on consumer values. In: Perks KJ, Shukla P, editors. Proceedings of the 37th Annual Conference of the European Marketing Academy. 2008. p. ?-?
- IEEE
- [1]C. Defever and M. Pandelaere, “The impact of value-laden advertisements on consumer values,” in Proceedings of the 37th Annual Conference of the European Marketing Academy, University of Brighton, UK, 2008, vol. (Track 1: A&P), p. ?-?
@inproceedings{969687, author = {{Defever, C. and Pandelaere, Mario}}, booktitle = {{Proceedings of the 37th Annual Conference of the European Marketing Academy}}, editor = {{Perks, K.J. and Shukla, P.}}, language = {{eng}}, location = {{University of Brighton, UK}}, pages = {{?--?}}, title = {{The impact of value-laden advertisements on consumer values}}, volume = {{(Track 1: A&P)}}, year = {{2008}}, }