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Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?

Inge Lens, Mario Pandelaere UGent and Luk Warlop (2009)
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 38th Annual Conference of the European Marketing Academy
editor
J.P. Helfer and J.L. Nicolas
pages
228 -
conference name
Marketing & the Core Disciplines: Rediscovering References?
conference location
Audencia School of Management, Nantes, France
conference start
2009-05-26
conference end
2009-05-29
language
English
UGent publication?
yes
classification
C3
id
969148
handle
http://hdl.handle.net/1854/LU-969148
date created
2010-06-03 11:07:31
date last changed
2010-09-01 12:16:41
@inproceedings{969148,
  author       = {Lens, Inge and Pandelaere, Mario and Warlop, Luk},
  editor       = {Helfer, J.P. and Nicolas, J.L.},
  language     = {eng},
  location     = {Audencia School of Management, Nantes, France},
  title        = {Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?},
  year         = {2009},
}

Chicago
Lens, Inge, Mario Pandelaere, and Luk Warlop. 2009. “Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?” In , ed. J.P. Helfer and J.L. Nicolas, 228.
APA
Lens, Inge, Pandelaere, M., & Warlop, L. (2009). Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy? In J. P. Helfer & J. L. Nicolas (Eds.), (p. 228). Presented at the Marketing & the Core Disciplines: Rediscovering References?
Vancouver
1.
Lens I, Pandelaere M, Warlop L. Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy? In: Helfer JP, Nicolas JL, editors. 2009. p. 228.
MLA
Lens, Inge, Mario Pandelaere, and Luk Warlop. “Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?” Ed. J.P. Helfer & J.L. Nicolas. 2009. 228. Print.