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The Attractiveness of Large Assortments: Maximizers Versus Satisficers

Jonas Kiesekoms UGent, Mario Pandelaere UGent and Kobe Millet (2009) Proceedings of the 38th Annual Conference of the European Marketing Academy.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 38th Annual Conference of the European Marketing Academy
editor
J.P. Helfer and J.L. Nicolas
pages
109 -
conference name
Marketing & the Core Disciplines: Rediscovering References?
conference location
Audencia School of Management, Nantes, France
conference start
2009-05-26
conference end
2009-05-29
language
English
UGent publication?
yes
classification
C3
id
969100
handle
http://hdl.handle.net/1854/LU-969100
date created
2010-06-03 10:46:17
date last changed
2010-06-04 13:27:06
@inproceedings{969100,
  author       = {Kiesekoms, Jonas and Pandelaere, Mario and Millet, Kobe},
  booktitle    = {Proceedings of the 38th Annual Conference of the European Marketing Academy},
  editor       = {Helfer, J.P. and Nicolas, J.L.},
  language     = {eng},
  location     = {Audencia School of Management, Nantes, France},
  title        = {The Attractiveness of Large Assortments: Maximizers Versus Satisficers},
  year         = {2009},
}

Chicago
Kiesekoms, Jonas, Mario Pandelaere, and Kobe Millet. 2009. “The Attractiveness of Large Assortments: Maximizers Versus Satisficers.” In Proceedings of the 38th Annual Conference of the European Marketing Academy, ed. J.P. Helfer and J.L. Nicolas, 109.
APA
Kiesekoms, J., Pandelaere, M., & Millet, K. (2009). The Attractiveness of Large Assortments: Maximizers Versus Satisficers. In J. P. Helfer & J. L. Nicolas (Eds.), Proceedings of the 38th Annual Conference of the European Marketing Academy (p. 109). Presented at the Marketing & the Core Disciplines: Rediscovering References?
Vancouver
1.
Kiesekoms J, Pandelaere M, Millet K. The Attractiveness of Large Assortments: Maximizers Versus Satisficers. In: Helfer JP, Nicolas JL, editors. Proceedings of the 38th Annual Conference of the European Marketing Academy. 2009. p. 109.
MLA
Kiesekoms, Jonas, Mario Pandelaere, and Kobe Millet. “The Attractiveness of Large Assortments: Maximizers Versus Satisficers.” Proceedings of the 38th Annual Conference of the European Marketing Academy. Ed. J.P. Helfer & J.L. Nicolas. 2009. 109. Print.