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The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences

Mario Pandelaere UGent and Barbara Briers (2009) Proceedings of the 38th Annual Conference of the European Marketing Academy.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 38th Annual Conference of the European Marketing Academy
editor
J.P. Helfer and J.L. Nicolas
pages
71 -
conference name
Marketing & the Core Disciplines: Rediscovering References?
conference location
Audencia School of Management, Nantes, France
conference start
2009-05-26
conference end
2009-05-29
language
English
UGent publication?
yes
classification
C3
id
969082
handle
http://hdl.handle.net/1854/LU-969082
date created
2010-06-03 10:36:30
date last changed
2010-06-04 13:31:14
@inproceedings{969082,
  author       = {Pandelaere, Mario and Briers, Barbara},
  booktitle    = {Proceedings of the 38th Annual Conference of the European Marketing Academy},
  editor       = {Helfer, J.P. and Nicolas, J.L.},
  language     = {eng},
  location     = {Audencia School of Management, Nantes, France},
  title        = {The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences},
  year         = {2009},
}

Chicago
Pandelaere, Mario, and Barbara Briers. 2009. “The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences.” In Proceedings of the 38th Annual Conference of the European Marketing Academy, ed. J.P. Helfer and J.L. Nicolas, 71.
APA
Pandelaere, M., & Briers, B. (2009). The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences. In J. P. Helfer & J. L. Nicolas (Eds.), Proceedings of the 38th Annual Conference of the European Marketing Academy (p. 71). Presented at the Marketing & the Core Disciplines: Rediscovering References?
Vancouver
1.
Pandelaere M, Briers B. The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences. In: Helfer JP, Nicolas JL, editors. Proceedings of the 38th Annual Conference of the European Marketing Academy. 2009. p. 71.
MLA
Pandelaere, Mario, and Barbara Briers. “The Scale Effect: The Number of Units of Attribute Scales Affects Perceived Attribute Differences.” Proceedings of the 38th Annual Conference of the European Marketing Academy. Ed. J.P. Helfer & J.L. Nicolas. 2009. 71. Print.