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Intention superiority and the question-behavior effect

Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)
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Chicago
Van Kerckhove, Anneleen, Maggie Geuens, and Iris Vermeir. 2009. “Intention Superiority and the Question-behavior Effect.” In Proceedings of the 38th Annual Conference of the European Marketing Academy, ed. JP Helfer and JL Nicolas, 71–71.
APA
Van Kerckhove, A., Geuens, M., & Vermeir, I. (2009). Intention superiority and the question-behavior effect. In J. Helfer & J. Nicolas (Eds.), Proceedings of the 38th Annual Conference of the European Marketing Academy (pp. 71–71). Presented at the Marketing & the Core Disciplines: Rediscovering References?
Vancouver
1.
Van Kerckhove A, Geuens M, Vermeir I. Intention superiority and the question-behavior effect. In: Helfer J, Nicolas J, editors. Proceedings of the 38th Annual Conference of the European Marketing Academy. 2009. p. 71–71.
MLA
Van Kerckhove, Anneleen, Maggie Geuens, and Iris Vermeir. “Intention Superiority and the Question-behavior Effect.” Proceedings of the 38th Annual Conference of the European Marketing Academy. Ed. JP Helfer & JL Nicolas. 2009. 71–71. Print.
@inproceedings{968888,
  author       = {Van Kerckhove, Anneleen and Geuens, Maggie and Vermeir, Iris},
  booktitle    = {Proceedings of the 38th Annual Conference of the European Marketing Academy},
  editor       = {Helfer, JP and Nicolas, JL},
  language     = {eng},
  location     = {Nantes, France},
  pages        = {71--71},
  title        = {Intention superiority and the question-behavior effect},
  year         = {2009},
}