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A new measure of brand personality

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Keywords
5-FACTOR MODEL, GENERALIZABILITY, IMAGE, CONSUMER-BEHAVIOR, CORPORATE SOCIAL-RESPONSIBILITY, SCALE DEVELOPMENT, ATTRIBUTIONS, BIG-5, CULTURE, SELF

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Please use this url to cite or link to this publication:

MLA
Geuens, Maggie, Bert Weijters, and Kristof De Wulf. “A New Measure of Brand Personality.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 26.2 (2009): 97–107. Print.
APA
Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(2), 97–107.
Chicago author-date
Geuens, Maggie, Bert Weijters, and Kristof De Wulf. 2009. “A New Measure of Brand Personality.” International Journal of Research in Marketing 26 (2): 97–107.
Chicago author-date (all authors)
Geuens, Maggie, Bert Weijters, and Kristof De Wulf. 2009. “A New Measure of Brand Personality.” International Journal of Research in Marketing 26 (2): 97–107.
Vancouver
1.
Geuens M, Weijters B, De Wulf K. A new measure of brand personality. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. AMSTERDAM: Elsevier Science; 2009;26(2):97–107.
IEEE
[1]
M. Geuens, B. Weijters, and K. De Wulf, “A new measure of brand personality,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 26, no. 2, pp. 97–107, 2009.
@article{967308,
  author       = {Geuens, Maggie and Weijters, Bert and De Wulf, Kristof},
  issn         = {0167-8116},
  journal      = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
  keywords     = {5-FACTOR MODEL,GENERALIZABILITY,IMAGE,CONSUMER-BEHAVIOR,CORPORATE SOCIAL-RESPONSIBILITY,SCALE DEVELOPMENT,ATTRIBUTIONS,BIG-5,CULTURE,SELF},
  language     = {eng},
  number       = {2},
  pages        = {97--107},
  publisher    = {Elsevier Science},
  title        = {A new measure of brand personality},
  url          = {http://dx.doi.org/10.1016/j.ijresmar.2008.12.002},
  volume       = {26},
  year         = {2009},
}

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