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The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair

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Abstract
This study investigates perceptions of organisational image and attractiveness among 200 potential applicants for the Belgian Defense and the person (e.g. friend, parent) accompanying them to a job fair. The instrumental-symbolic framework is applied to conceptualise the key dimensions of an organisation's image as an employer. The results indicate that instrumental image attributes predict perceived organisational attractiveness for both potential applicants (social activities, structure, and advancement opportunities) and their companions (educational opportunities). Moreover, consistent with the instrumental-symbolic framework, symbolic image traits explain incremental variance in the attractiveness perceptions of potential applicants (sincerity, excitement, prestige, and ruggedness) as well as of companions (sincerity and ruggedness). Overall, instrumental and symbolic image predict attractiveness more strongly for potential applicants than for their companions, and potential applicants have a somewhat more positive view of the organisation. In addition, companions' perceived attractiveness positively predicts potential applicants' attractiveness beyond potential applicants' instrumental and symbolic image perceptions.
Keywords
EMPLOYER IMAGE, DECISIONS, OPPORTUNITIES, WORD-OF-MOUTH, BRAND EQUITY, RECRUITMENT, MILITARY, CHOICE, IDENTIFICATION, SELECTION

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MLA
Van Hoye, Greet, and Alan M. Saks. “The Instrumental-Symbolic Framework: Organizational Image and Attractiveness of Potential Applicants and Their Companions at a Job Fair.” APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, vol. 60, no. 2, 2011, pp. 311–35, doi:10.1111/j.1464-0597.2010.00437.x.
APA
Van Hoye, G., & Saks, A. M. (2011). The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair. APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, 60(2), 311–335. https://doi.org/10.1111/j.1464-0597.2010.00437.x
Chicago author-date
Van Hoye, Greet, and Alan M Saks. 2011. “The Instrumental-Symbolic Framework: Organizational Image and Attractiveness of Potential Applicants and Their Companions at a Job Fair.” APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE 60 (2): 311–35. https://doi.org/10.1111/j.1464-0597.2010.00437.x.
Chicago author-date (all authors)
Van Hoye, Greet, and Alan M Saks. 2011. “The Instrumental-Symbolic Framework: Organizational Image and Attractiveness of Potential Applicants and Their Companions at a Job Fair.” APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE 60 (2): 311–335. doi:10.1111/j.1464-0597.2010.00437.x.
Vancouver
1.
Van Hoye G, Saks AM. The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair. APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE. 2011;60(2):311–35.
IEEE
[1]
G. Van Hoye and A. M. Saks, “The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair,” APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, vol. 60, no. 2, pp. 311–335, 2011.
@article{952080,
  abstract     = {{This study investigates perceptions of organisational image and attractiveness among 200 potential applicants for the Belgian Defense and the person (e.g. friend, parent) accompanying them to a job fair. The instrumental-symbolic framework is applied to conceptualise the key dimensions of an organisation's image as an employer. The results indicate that instrumental image attributes predict perceived organisational attractiveness for both potential applicants (social activities, structure, and advancement opportunities) and their companions (educational opportunities). Moreover, consistent with the instrumental-symbolic framework, symbolic image traits explain incremental variance in the attractiveness perceptions of potential applicants (sincerity, excitement, prestige, and ruggedness) as well as of companions (sincerity and ruggedness). Overall, instrumental and symbolic image predict attractiveness more strongly for potential applicants than for their companions, and potential applicants have a somewhat more positive view of the organisation. In addition, companions' perceived attractiveness positively predicts potential applicants' attractiveness beyond potential applicants' instrumental and symbolic image perceptions.}},
  author       = {{Van Hoye, Greet and Saks, Alan M}},
  issn         = {{0269-994X}},
  journal      = {{APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE}},
  keywords     = {{EMPLOYER IMAGE,DECISIONS,OPPORTUNITIES,WORD-OF-MOUTH,BRAND EQUITY,RECRUITMENT,MILITARY,CHOICE,IDENTIFICATION,SELECTION}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{311--335}},
  title        = {{The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair}},
  url          = {{http://dx.doi.org/10.1111/j.1464-0597.2010.00437.x}},
  volume       = {{60}},
  year         = {{2011}},
}

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