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Older adults' use of new media

Iris Vermeir (UGent) and Neal Van Loock (UGent)
(2009) Advances in Consumer Research. 37.
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Abstract
The purpose of this research is to investigate which variables determine older adults’ intentions to use new media (internet and digital TV). Individual differences (risk aversion, innovativeness) and social influences (internalization, identification and compliance) were included in TAM (Davis, 1986) as key determinants that influence use of new media. Our study confirms the importance of perceived ease of use, and demonstrates that (1) other beliefs (i.e. internalization, identification, compliance) and (2) individual characteristics (innovativeness, risk aversion) can significantly influence older adults’ intentions to use new media. Perception of usefulness did not influence older adults’ intention to use new media.

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Citation

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MLA
Vermeir, Iris, and Neal Van Loock. “Older Adults’ Use of New Media.” Advances in Consumer Research, edited by MC Campbell et al., vol. 37, 2009.
APA
Vermeir, I., & Van Loock, N. (2009). Older adults’ use of new media. In M. Campbell, J. Inman, & R. Pieters (Eds.), Advances in Consumer Research (Vol. 37).
Chicago author-date
Vermeir, Iris, and Neal Van Loock. 2009. “Older Adults’ Use of New Media.” In Advances in Consumer Research, edited by MC Campbell, J Inman, and R Pieters. Vol. 37.
Chicago author-date (all authors)
Vermeir, Iris, and Neal Van Loock. 2009. “Older Adults’ Use of New Media.” In Advances in Consumer Research, ed by. MC Campbell, J Inman, and R Pieters. Vol. 37.
Vancouver
1.
Vermeir I, Van Loock N. Older adults’ use of new media. In: Campbell M, Inman J, Pieters R, editors. Advances in Consumer Research. 2009.
IEEE
[1]
I. Vermeir and N. Van Loock, “Older adults’ use of new media,” in Advances in Consumer Research, Westin Hotel Pittsburgh, Pennsylvania, VSA, 2009, vol. 37.
@inproceedings{901977,
  abstract     = {{The purpose of this research is to investigate which variables determine older adults’ intentions to use new media (internet and digital TV). Individual differences (risk aversion, innovativeness) and social influences (internalization, identification and compliance) were included in TAM (Davis, 1986) as key determinants that influence use of new media. Our study confirms the importance of perceived ease of use, and demonstrates that (1) other beliefs (i.e. internalization, identification, compliance) and (2) individual characteristics (innovativeness, risk aversion) can significantly influence older adults’ intentions to use new media. Perception of usefulness did not influence older adults’ intention to use new media.}},
  author       = {{Vermeir, Iris and Van Loock, Neal}},
  booktitle    = {{Advances in Consumer Research}},
  editor       = {{Campbell, MC and Inman, J and Pieters, R}},
  language     = {{eng}},
  location     = {{Westin Hotel Pittsburgh, Pennsylvania, VSA}},
  pages        = {{(online)}},
  title        = {{Older adults' use of new media}},
  url          = {{http://www.acrwebsite.org/volumes/display.asp?id=14951}},
  volume       = {{37}},
  year         = {{2009}},
}