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Advertising repetition and complexity of digital signage advertisements: simplicity rules!

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Chicago
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. 2010. “Advertising Repetition and Complexity of Digital Signage Advertisements: Simplicity Rules!” In 39th European Marketing Academy Conference, Proceedings. Ghent, Belgium: Ghent, Department of Marketing.
APA
Van Loock, N., Vermeir, I., & Geuens, M. (2010). Advertising repetition and complexity of digital signage advertisements: simplicity rules! 39th European Marketing Academy Conference, Proceedings. Presented at the 39th European Marketing Academy Conference (EMAC - 2010), Ghent, Belgium: Ghent, Department of Marketing.
Vancouver
1.
Van Loock N, Vermeir I, Geuens M. Advertising repetition and complexity of digital signage advertisements: simplicity rules! 39th European Marketing Academy Conference, Proceedings. Ghent, Belgium: Ghent, Department of Marketing; 2010.
MLA
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. “Advertising Repetition and Complexity of Digital Signage Advertisements: Simplicity Rules!” 39th European Marketing Academy Conference, Proceedings. Ghent, Belgium: Ghent, Department of Marketing, 2010. Print.
@inproceedings{901965,
  author       = {Van Loock, Neal and Vermeir, Iris and Geuens, Maggie},
  booktitle    = {39th European Marketing Academy Conference, Proceedings},
  language     = {eng},
  location     = {Copenhagen, Denmark},
  pages        = {8},
  publisher    = {Ghent, Department of Marketing},
  title        = {Advertising repetition and complexity of digital signage advertisements: simplicity rules!},
  year         = {2010},
}