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The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)
(2009) Proceedings of the 8th International Conference on Research in Advertising.
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Citation

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MLA
Van Loock, Neal, et al. “The Effect of Advertising Complexity and Repetition on Attitude toward Digital Signage Advertisements.” Proceedings of the 8th International Conference on Research in Advertising, Ghent, Department of Marketing, 2009.
APA
Van Loock, N., Vermeir, I., & Geuens, M. (2009). The effect of advertising complexity and repetition on attitude toward digital signage advertisements. Proceedings of the 8th International Conference on Research in Advertising. Presented at the 8th International Conference on Research in Advertising (ICORIA - 2009), Klagenfurt, Austria.
Chicago author-date
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. 2009. “The Effect of Advertising Complexity and Repetition on Attitude toward Digital Signage Advertisements.” In Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing.
Chicago author-date (all authors)
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. 2009. “The Effect of Advertising Complexity and Repetition on Attitude toward Digital Signage Advertisements.” In Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing.
Vancouver
1.
Van Loock N, Vermeir I, Geuens M. The effect of advertising complexity and repetition on attitude toward digital signage advertisements. In: Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing; 2009.
IEEE
[1]
N. Van Loock, I. Vermeir, and M. Geuens, “The effect of advertising complexity and repetition on attitude toward digital signage advertisements,” in Proceedings of the 8th International Conference on Research in Advertising, Klagenfurt, Austria, 2009.
@inproceedings{901960,
  author       = {{Van Loock, Neal and Vermeir, Iris and Geuens, Maggie}},
  booktitle    = {{Proceedings of the 8th International Conference on Research in Advertising}},
  language     = {{eng}},
  location     = {{Klagenfurt, Austria}},
  pages        = {{10}},
  publisher    = {{Ghent, Department of Marketing}},
  title        = {{The effect of advertising complexity and repetition on attitude toward digital signage advertisements}},
  year         = {{2009}},
}