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The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van Loock (UGent), Iris Vermeir (UGent) and Maggie Geuens (UGent)
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Chicago
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. 2009. “The Effect of Advertising Complexity and Repetition on Attitude Toward Digital Signage Advertisements.” In Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing.
APA
Van Loock, N., Vermeir, I., & Geuens, M. (2009). The effect of advertising complexity and repetition on attitude toward digital signage advertisements. Proceedings of the 8th International Conference on Research in Advertising. Presented at the 8th International Conference on Research in Advertising (ICORIA - 2009), Ghent, Belgium: Ghent, Department of Marketing.
Vancouver
1.
Van Loock N, Vermeir I, Geuens M. The effect of advertising complexity and repetition on attitude toward digital signage advertisements. Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing; 2009.
MLA
Van Loock, Neal, Iris Vermeir, and Maggie Geuens. “The Effect of Advertising Complexity and Repetition on Attitude Toward Digital Signage Advertisements.” Proceedings of the 8th International Conference on Research in Advertising. Ghent, Belgium: Ghent, Department of Marketing, 2009. Print.
@inproceedings{901960,
  author       = {Van Loock, Neal and Vermeir, Iris and Geuens, Maggie},
  booktitle    = {Proceedings of the 8th International Conference on Research in Advertising},
  language     = {eng},
  location     = {Klagenfurt, Austria},
  pages        = {10},
  publisher    = {Ghent, Department of Marketing},
  title        = {The effect of advertising complexity and repetition on attitude toward digital signage advertisements},
  year         = {2009},
}