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New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the ultimate Goal?

Katrien Berte (UGent) , Lieven De Marez (UGent) and Elsa De Bens (UGent)
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Please use this url to cite or link to this publication:

MLA
Berte, Katrien, et al. “New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the Ultimate Goal?” Abstracts Advances in Audience and Consumer Measurement Seminar, 2009.
APA
Berte, K., De Marez, L., & De Bens, E. (2009). New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the ultimate Goal? In Abstracts Advances in Audience and Consumer Measurement Seminar. Miami.
Chicago author-date
Berte, Katrien, Lieven De Marez, and Elsa De Bens. 2009. “New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the Ultimate Goal?” In Abstracts Advances in Audience and Consumer Measurement Seminar. Miami.
Chicago author-date (all authors)
Berte, Katrien, Lieven De Marez, and Elsa De Bens. 2009. “New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the Ultimate Goal?” In Abstracts Advances in Audience and Consumer Measurement Seminar. Miami.
Vancouver
1.
Berte K, De Marez L, De Bens E. New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the ultimate Goal? In: Abstracts Advances in Audience and Consumer Measurement Seminar. Miami; 2009.
IEEE
[1]
K. Berte, L. De Marez, and E. De Bens, “New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the ultimate Goal?,” in Abstracts Advances in Audience and Consumer Measurement Seminar, University of Miami, 2009.
@inproceedings{901038,
  author       = {{Berte, Katrien and De Marez, Lieven and De Bens, Elsa}},
  booktitle    = {{Abstracts Advances in Audience and Consumer Measurement Seminar}},
  language     = {{eng}},
  location     = {{University of Miami}},
  title        = {{New Measurement Systems for Interactive Digital Television: Personalization of Advertisements, the ultimate Goal?}},
  year         = {{2009}},
}