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The effectiveness of mission statements: a conceptual analysis based on communication theory and the corporate identity literature

Sebastian Desmidt UGent and Anita Prinzie UGent (2007)
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
unpublished
subject
pages
27 pages
conference name
3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG
conference location
London, U.K.
conference start
2009-09-12
conference end
2009-09-13
language
English
UGent publication?
yes
classification
C1
id
898633
handle
http://hdl.handle.net/1854/LU-898633
date created
2010-03-09 09:55:19
date last changed
2015-01-22 10:18:32
@inproceedings{898633,
  author       = {Desmidt, Sebastian and Prinzie, Anita},
  language     = {eng},
  location     = {London, U.K.},
  pages        = {27},
  title        = {The effectiveness of mission statements: a conceptual analysis based on communication theory and the corporate identity literature},
  year         = {2007},
}

Chicago
Desmidt, Sebastian, and Anita Prinzie. 2007. “The Effectiveness of Mission Statements: a Conceptual Analysis Based on Communication Theory and the Corporate Identity Literature.” In .
APA
Desmidt, S., & Prinzie, A. (2007). The effectiveness of mission statements: a conceptual analysis based on communication theory and the corporate identity literature. Presented at the 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG.
Vancouver
1.
Desmidt S, Prinzie A. The effectiveness of mission statements: a conceptual analysis based on communication theory and the corporate identity literature. 2007.
MLA
Desmidt, Sebastian, and Anita Prinzie. “The Effectiveness of Mission Statements: a Conceptual Analysis Based on Communication Theory and the Corporate Identity Literature.” 2007. Print.