Putting spatial product presentation cues on the map : review and research directions
- Author
- Gudrun Roose (UGent) and Iris Vermeir (UGent)
- Organization
- Abstract
- To establish the effects of spatial product presentation (SPP) cues, including location, orientation, and shelf organization, on decision-making at the point-of-purchase, the current study integrates fragmented prior research on small and easy to implement SPP cues and fills a research gap by providing 1) a detailed taxonomy, (2) a review of the effects of SPP cues at the point-of-purchase, (3) a research agenda, and (4) key takeaways for practitioners. This contribution seeks to guide not only practitioners, but also researchers to meet the challenge of understanding how spatial product presentation cues affect consumer decisions at the point of purchase.
- Keywords
- Product presentation, Spatial cue, Visual cue, Taxonomy, PERCEIVED VARIETY, ASSORTMENT VARIETY, VISUAL-PERCEPTION, PACKAGE, DESIGN, SHELF LAYOUT, FOOD CHOICE, LOW-INCOME, STORE, CONSUMERS, POSITION
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8772295
- MLA
- Roose, Gudrun, and Iris Vermeir. “Putting Spatial Product Presentation Cues on the Map : Review and Research Directions.” JOURNAL OF BUSINESS RESEARCH, vol. 155, no. Part A, 2023, doi:10.1016/j.jbusres.2022.113400.
- APA
- Roose, G., & Vermeir, I. (2023). Putting spatial product presentation cues on the map : review and research directions. JOURNAL OF BUSINESS RESEARCH, 155(Part A). https://doi.org/10.1016/j.jbusres.2022.113400
- Chicago author-date
- Roose, Gudrun, and Iris Vermeir. 2023. “Putting Spatial Product Presentation Cues on the Map : Review and Research Directions.” JOURNAL OF BUSINESS RESEARCH 155 (Part A). https://doi.org/10.1016/j.jbusres.2022.113400.
- Chicago author-date (all authors)
- Roose, Gudrun, and Iris Vermeir. 2023. “Putting Spatial Product Presentation Cues on the Map : Review and Research Directions.” JOURNAL OF BUSINESS RESEARCH 155 (Part A). doi:10.1016/j.jbusres.2022.113400.
- Vancouver
- 1.Roose G, Vermeir I. Putting spatial product presentation cues on the map : review and research directions. JOURNAL OF BUSINESS RESEARCH. 2023;155(Part A).
- IEEE
- [1]G. Roose and I. Vermeir, “Putting spatial product presentation cues on the map : review and research directions,” JOURNAL OF BUSINESS RESEARCH, vol. 155, no. Part A, 2023.
@article{8772295,
abstract = {{To establish the effects of spatial product presentation (SPP) cues, including location, orientation, and shelf organization, on decision-making at the point-of-purchase, the current study integrates fragmented prior research on small and easy to implement SPP cues and fills a research gap by providing 1) a detailed taxonomy, (2) a review of the effects of SPP cues at the point-of-purchase, (3) a research agenda, and (4) key takeaways for practitioners. This contribution seeks to guide not only practitioners, but also researchers to meet the challenge of understanding how spatial product presentation cues affect consumer decisions at the point of purchase.}},
articleno = {{113400}},
author = {{Roose, Gudrun and Vermeir, Iris}},
issn = {{0148-2963}},
journal = {{JOURNAL OF BUSINESS RESEARCH}},
keywords = {{Product presentation,Spatial cue,Visual cue,Taxonomy,PERCEIVED VARIETY,ASSORTMENT VARIETY,VISUAL-PERCEPTION,PACKAGE,DESIGN,SHELF LAYOUT,FOOD CHOICE,LOW-INCOME,STORE,CONSUMERS,POSITION}},
language = {{eng}},
number = {{Part A}},
pages = {{16}},
title = {{Putting spatial product presentation cues on the map : review and research directions}},
url = {{http://doi.org/10.1016/j.jbusres.2022.113400}},
volume = {{155}},
year = {{2023}},
}
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