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The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects

Sean Joseph Hughes (UGent) , Simone Mattavelli (UGent) , Ian Hussey (UGent) and Jan De Houwer (UGent)
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Abstract
One of the most effective methods of influencing what people like and dislike is to expose them to systematic patterns (or 'regularities') in the environment, such as the repeated presentation of a single stimulus (mere exposure), two or more stimuli (evaluative conditioning (EC)) or to relationships between stimuli and behaviour (approach/avoidance). Hugheset al. (2016) J. Exp. Psychol. Gen.145, 731-754. (doi:10.1037/xge0000100) found that evaluations also emerge when regularities in the environmentintersectwith one another. In this paper, we examined if evaluations established via operant EC and intersecting regularities can be undermined via extinction or revised via counterconditioning. Across seven pre-registered studies (n= 1071), participants first completed a learning phase designed to establish novel evaluations followed by one of multiple forms of extinction or counterconditioning procedures designed to undo them. Results indicate that evaluations were-in general-resistant to extinction and counterconditioning. Theoretical and practical implications along with future directions are discussed.
Keywords
EXPLICIT ATTITUDES, IMPLICIT, INSTRUCTIONS, EXPECTANCY, CONTEXT, intersecting regularities, extinction, counterconditioning, operant, evaluative conditioning, implicit, attitudes

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MLA
Hughes, Sean Joseph, et al. “The Influence of Extinction and Counterconditioning Procedures on Operant Evaluative Conditioning and Intersecting Regularity Effects.” ROYAL SOCIETY OPEN SCIENCE, vol. 7, no. 10, 2020, doi:10.1098/rsos.192085.
APA
Hughes, S. J., Mattavelli, S., Hussey, I., & De Houwer, J. (2020). The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects. ROYAL SOCIETY OPEN SCIENCE, 7(10). https://doi.org/10.1098/rsos.192085
Chicago author-date
Hughes, Sean Joseph, Simone Mattavelli, Ian Hussey, and Jan De Houwer. 2020. “The Influence of Extinction and Counterconditioning Procedures on Operant Evaluative Conditioning and Intersecting Regularity Effects.” ROYAL SOCIETY OPEN SCIENCE 7 (10). https://doi.org/10.1098/rsos.192085.
Chicago author-date (all authors)
Hughes, Sean Joseph, Simone Mattavelli, Ian Hussey, and Jan De Houwer. 2020. “The Influence of Extinction and Counterconditioning Procedures on Operant Evaluative Conditioning and Intersecting Regularity Effects.” ROYAL SOCIETY OPEN SCIENCE 7 (10). doi:10.1098/rsos.192085.
Vancouver
1.
Hughes SJ, Mattavelli S, Hussey I, De Houwer J. The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects. ROYAL SOCIETY OPEN SCIENCE. 2020;7(10).
IEEE
[1]
S. J. Hughes, S. Mattavelli, I. Hussey, and J. De Houwer, “The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects,” ROYAL SOCIETY OPEN SCIENCE, vol. 7, no. 10, 2020.
@article{8768299,
  abstract     = {{One of the most effective methods of influencing what people like and dislike is to expose them to systematic patterns (or 'regularities') in the environment, such as the repeated presentation of a single stimulus (mere exposure), two or more stimuli (evaluative conditioning (EC)) or to relationships between stimuli and behaviour (approach/avoidance). Hugheset al. (2016) J. Exp. Psychol. Gen.145, 731-754. (doi:10.1037/xge0000100) found that evaluations also emerge when regularities in the environmentintersectwith one another. In this paper, we examined if evaluations established via operant EC and intersecting regularities can be undermined via extinction or revised via counterconditioning. Across seven pre-registered studies (n= 1071), participants first completed a learning phase designed to establish novel evaluations followed by one of multiple forms of extinction or counterconditioning procedures designed to undo them. Results indicate that evaluations were-in general-resistant to extinction and counterconditioning. Theoretical and practical implications along with future directions are discussed.}},
  articleno    = {{192085}},
  author       = {{Hughes, Sean Joseph and Mattavelli, Simone and Hussey, Ian and De Houwer, Jan}},
  issn         = {{2054-5703}},
  journal      = {{ROYAL SOCIETY OPEN SCIENCE}},
  keywords     = {{EXPLICIT ATTITUDES,IMPLICIT,INSTRUCTIONS,EXPECTANCY,CONTEXT,intersecting regularities,extinction,counterconditioning,operant,evaluative conditioning,implicit,attitudes}},
  language     = {{eng}},
  number       = {{10}},
  pages        = {{24}},
  title        = {{The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects}},
  url          = {{http://doi.org/10.1098/rsos.192085}},
  volume       = {{7}},
  year         = {{2020}},
}

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