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Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De Bruyne (UGent) , Katrien Verleye (UGent) , Hendrik Slabbinck (UGent) and Saskia Crucke (UGent)
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Abstract
The world is affected by environmental and social challenges, resulting in calls for engaging consumers with initiatives focused on sharing underutilized resources in Western countries. Meanwhile, these countries are characterized by migration and ethnic diversity, giving rise to ethnic minority consumers. Although ethnicity is a driver of consumer engagement, little is known about the influence of ethnicity on consumer engagement with sharing initiatives in Western countries. To address this gap, we examine the role of perceived value and trust for engaging ethnic minority (vs. majority) consumers with sharing initiatives by relying on survey data gathered in the Belgian car sharing context. The results suggest that perceived value and trust act as important mediating mechanisms for non-behavioral manifestations of consumer engagement but even more for behavioral manifestations of consumer engagement.

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MLA
De Bruyne, Marie-Julie, et al. “Full Throttle! Engaging Ethnic Minority and Majority Consumers in Car Sharing.” 17th International Research Conference in Service Management, Proceedings, 2022.
APA
De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. 17th International Research Conference in Service Management, Proceedings. Presented at the 17th International Research Conference in Service Management, Porquerolles Island, France.
Chicago author-date
De Bruyne, Marie-Julie, Katrien Verleye, Hendrik Slabbinck, and Saskia Crucke. 2022. “Full Throttle! Engaging Ethnic Minority and Majority Consumers in Car Sharing.” In 17th International Research Conference in Service Management, Proceedings.
Chicago author-date (all authors)
De Bruyne, Marie-Julie, Katrien Verleye, Hendrik Slabbinck, and Saskia Crucke. 2022. “Full Throttle! Engaging Ethnic Minority and Majority Consumers in Car Sharing.” In 17th International Research Conference in Service Management, Proceedings.
Vancouver
1.
De Bruyne M-J, Verleye K, Slabbinck H, Crucke S. Full throttle! Engaging ethnic minority and majority consumers in car sharing. In: 17th International Research Conference in Service Management, Proceedings. 2022.
IEEE
[1]
M.-J. De Bruyne, K. Verleye, H. Slabbinck, and S. Crucke, “Full throttle! Engaging ethnic minority and majority consumers in car sharing,” in 17th International Research Conference in Service Management, Proceedings, Porquerolles Island, France, 2022.
@inproceedings{8763371,
  abstract     = {{The world is affected by environmental and social challenges, resulting in calls for engaging consumers with initiatives focused on sharing underutilized resources in Western countries. Meanwhile, these countries are characterized by migration and ethnic diversity, giving rise to ethnic minority consumers. Although ethnicity is a driver of consumer engagement, little is known about the influence of ethnicity on consumer engagement with sharing initiatives in Western countries. To address this gap, we examine the role of perceived value and trust for engaging ethnic minority (vs. majority) consumers with sharing initiatives by relying on survey data gathered in the Belgian car sharing context. The results suggest that perceived value and trust act as important mediating mechanisms for non-behavioral manifestations of consumer engagement but even more for behavioral manifestations of consumer engagement.}},
  author       = {{De Bruyne, Marie-Julie and Verleye, Katrien and Slabbinck, Hendrik and Crucke, Saskia}},
  booktitle    = {{17th International Research Conference in Service Management, Proceedings}},
  language     = {{eng}},
  location     = {{Porquerolles Island, France}},
  pages        = {{20}},
  title        = {{Full throttle! Engaging ethnic minority and majority consumers in car sharing}},
  url          = {{https://iae-aix.univ-amu.fr/en/research-faculty/conference-la-londe/londe-2022#tab-5297}},
  year         = {{2022}},
}