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Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De Jans (UGent) , Liselot Hudders (UGent) , Brigitte Naderer and Valentina De Pauw
(2022) FRONTIERS IN PSYCHOLOGY. 13.
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Abstract
The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens’ healthy food choice behavior can be stimulated by using a thin-ideal influencer in a sponsored influencer post promoting unhealthy vs. healthy food. A two-by-two, between-subjects experimental study (influencer weight: thin-ideal vs. overweight; snack-type: unhealthy vs. healthy) was conducted with 146 tweens (11–13 years old, 73 boys). Results show that tweens’ choice for a healthy snack was higher when a (female) overweight influencer promoted an unhealthy snack (compared to a healthy snack). Using a thin-ideal influencer promoting an unhealthy vs. healthy snack did not affect tweens’ healthy food choices. While there were no interaction effects of influencer weight and snack type on source effects (influencer credibility, influencer admiration, and <jats:italic>trans</jats:italic>-parasocial interactions), the results did show that the influencer was perceived as less credible and was admired less when she was overweight vs. when she had a thin-ideal body-type.
Keywords
General Psychology, Influencer marketing, food marketing, healthy eating behavior, tweens, thin-ideals, WEIGHT-GAIN, BODY-IMAGE, CHILDREN, IDENTIFICATION, THINSPIRATION, FITSPIRATION, CONSUMPTION, EXPERTISE, INSTAGRAM, EXPOSURE

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MLA
De Jans, Steffi, et al. “Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior.” FRONTIERS IN PSYCHOLOGY, vol. 13, 2022, doi:10.3389/fpsyg.2022.789069.
APA
De Jans, S., Hudders, L., Naderer, B., & De Pauw, V. (2022). Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior. FRONTIERS IN PSYCHOLOGY, 13. https://doi.org/10.3389/fpsyg.2022.789069
Chicago author-date
De Jans, Steffi, Liselot Hudders, Brigitte Naderer, and Valentina De Pauw. 2022. “Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior.” FRONTIERS IN PSYCHOLOGY 13. https://doi.org/10.3389/fpsyg.2022.789069.
Chicago author-date (all authors)
De Jans, Steffi, Liselot Hudders, Brigitte Naderer, and Valentina De Pauw. 2022. “Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior.” FRONTIERS IN PSYCHOLOGY 13. doi:10.3389/fpsyg.2022.789069.
Vancouver
1.
De Jans S, Hudders L, Naderer B, De Pauw V. Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior. FRONTIERS IN PSYCHOLOGY. 2022;13.
IEEE
[1]
S. De Jans, L. Hudders, B. Naderer, and V. De Pauw, “Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior,” FRONTIERS IN PSYCHOLOGY, vol. 13, 2022.
@article{8759987,
  abstract     = {{The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens’ healthy food choice behavior can be stimulated by using a thin-ideal influencer in a sponsored influencer post promoting unhealthy vs. healthy food. A two-by-two, between-subjects experimental study (influencer weight: thin-ideal vs. overweight; snack-type: unhealthy vs. healthy) was conducted with 146 tweens (11–13 years old, 73 boys). Results show that tweens’ choice for a healthy snack was higher when a (female) overweight influencer promoted an unhealthy snack (compared to a healthy snack). Using a thin-ideal influencer promoting an unhealthy vs. healthy snack did not affect tweens’ healthy food choices. While there were no interaction effects of influencer weight and snack type on source effects (influencer credibility, influencer admiration, and <jats:italic>trans</jats:italic>-parasocial interactions), the results did show that the influencer was perceived as less credible and was admired less when she was overweight vs. when she had a thin-ideal body-type.}},
  articleno    = {{789069}},
  author       = {{De Jans, Steffi and Hudders, Liselot and Naderer, Brigitte and De Pauw, Valentina}},
  issn         = {{1664-1078}},
  journal      = {{FRONTIERS IN PSYCHOLOGY}},
  keywords     = {{General Psychology,Influencer marketing,food marketing,healthy eating behavior,tweens,thin-ideals,WEIGHT-GAIN,BODY-IMAGE,CHILDREN,IDENTIFICATION,THINSPIRATION,FITSPIRATION,CONSUMPTION,EXPERTISE,INSTAGRAM,EXPOSURE}},
  language     = {{eng}},
  pages        = {{10}},
  title        = {{Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior}},
  url          = {{http://dx.doi.org/10.3389/fpsyg.2022.789069}},
  volume       = {{13}},
  year         = {{2022}},
}
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