
Realizing the economic and circular potential of sharing business models by engaging consumers
- Author
- Marie-Julie De Bruyne (UGent) and Katrien Verleye (UGent)
- Organization
- Project
- Abstract
- Purpose Today's sharing economy covers a variety of business models. This research aims to (1) identify dimensions along which sharing businesses may vary and (2) investigate how these dimensions influence consumer engagement while considering consumers' sustainability orientation. Design/methodology/approach This research relies upon a systematic literature review (n = 67 articles) to identify five sharing business dimensions: (1) ownership transfer, (2) professional involvement, (3) compensation, (4) digitalization and (5) community scope. A discrete choice conjoint experiment in the fashion industry is employed to investigate how these dimensions affect consumer engagement with sharing businesses (n = 383 participants). Findings The results suggest that ownership of tangible resources elicits more engagement than access to tangible resources for both consumers with a low sustainability orientation and consumers with a high sustainability orientation. Community scope also affects consumer engagement as reflected in more engagement towards sharing businesses with a local rather than a global scope. The presence of professional service providers, monetary compensation and a digital platform only induces engagement among consumers with a low sustainability orientation. Originality/value This research generates a better understanding of how sharing businesses can draw on business dimensions to engage consumers with different levels of sustainability orientation and, in turn, how sharing businesses can realize their economic and/or circular potential.
- Keywords
- Sharing economy, Collaborative consumption, Circular business models, Consumer engagement, Sustainability orientation, Conjoint analysis, COLLABORATIVE CONSUMPTION, CUSTOMER ENGAGEMENT, FASHION CONSUMPTION, PERCEIVED BENEFITS, LOCAL BRANDS, PERSPECTIVE, BEHAVIOR, SUSTAINABILITY, DETERMINANTS, FRAMEWORK
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8755328
- MLA
- De Bruyne, Marie-Julie, and Katrien Verleye. “Realizing the Economic and Circular Potential of Sharing Business Models by Engaging Consumers.” JOURNAL OF SERVICE MANAGEMENT, vol. 34, no. 3, 2023, pp. 493–519, doi:10.1108/josm-08-2021-0318.
- APA
- De Bruyne, M.-J., & Verleye, K. (2023). Realizing the economic and circular potential of sharing business models by engaging consumers. JOURNAL OF SERVICE MANAGEMENT, 34(3), 493–519. https://doi.org/10.1108/josm-08-2021-0318
- Chicago author-date
- De Bruyne, Marie-Julie, and Katrien Verleye. 2023. “Realizing the Economic and Circular Potential of Sharing Business Models by Engaging Consumers.” JOURNAL OF SERVICE MANAGEMENT 34 (3): 493–519. https://doi.org/10.1108/josm-08-2021-0318.
- Chicago author-date (all authors)
- De Bruyne, Marie-Julie, and Katrien Verleye. 2023. “Realizing the Economic and Circular Potential of Sharing Business Models by Engaging Consumers.” JOURNAL OF SERVICE MANAGEMENT 34 (3): 493–519. doi:10.1108/josm-08-2021-0318.
- Vancouver
- 1.De Bruyne M-J, Verleye K. Realizing the economic and circular potential of sharing business models by engaging consumers. JOURNAL OF SERVICE MANAGEMENT. 2023;34(3):493–519.
- IEEE
- [1]M.-J. De Bruyne and K. Verleye, “Realizing the economic and circular potential of sharing business models by engaging consumers,” JOURNAL OF SERVICE MANAGEMENT, vol. 34, no. 3, pp. 493–519, 2023.
@article{8755328, abstract = {{Purpose Today's sharing economy covers a variety of business models. This research aims to (1) identify dimensions along which sharing businesses may vary and (2) investigate how these dimensions influence consumer engagement while considering consumers' sustainability orientation. Design/methodology/approach This research relies upon a systematic literature review (n = 67 articles) to identify five sharing business dimensions: (1) ownership transfer, (2) professional involvement, (3) compensation, (4) digitalization and (5) community scope. A discrete choice conjoint experiment in the fashion industry is employed to investigate how these dimensions affect consumer engagement with sharing businesses (n = 383 participants). Findings The results suggest that ownership of tangible resources elicits more engagement than access to tangible resources for both consumers with a low sustainability orientation and consumers with a high sustainability orientation. Community scope also affects consumer engagement as reflected in more engagement towards sharing businesses with a local rather than a global scope. The presence of professional service providers, monetary compensation and a digital platform only induces engagement among consumers with a low sustainability orientation. Originality/value This research generates a better understanding of how sharing businesses can draw on business dimensions to engage consumers with different levels of sustainability orientation and, in turn, how sharing businesses can realize their economic and/or circular potential.}}, author = {{De Bruyne, Marie-Julie and Verleye, Katrien}}, issn = {{1757-5818}}, journal = {{JOURNAL OF SERVICE MANAGEMENT}}, keywords = {{Sharing economy,Collaborative consumption,Circular business models,Consumer engagement,Sustainability orientation,Conjoint analysis,COLLABORATIVE CONSUMPTION,CUSTOMER ENGAGEMENT,FASHION CONSUMPTION,PERCEIVED BENEFITS,LOCAL BRANDS,PERSPECTIVE,BEHAVIOR,SUSTAINABILITY,DETERMINANTS,FRAMEWORK}}, language = {{eng}}, number = {{3}}, pages = {{493--519}}, title = {{Realizing the economic and circular potential of sharing business models by engaging consumers}}, url = {{http://doi.org/10.1108/josm-08-2021-0318}}, volume = {{34}}, year = {{2023}}, }
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