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Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)
(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
Author
Organization
Keywords
preschool children, advertising, disclosures

Citation

Please use this url to cite or link to this publication:

MLA
Loose, Femke, et al. “Ad or Not? The Role of Advertising Disclosures in Youtube Kidfluencer Videos Aimed at Preschool Children.” ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts, 2022.
APA
Loose, F., Hudders, L., Vanwesenbeeck, I., & De Jans, S. (2022). Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children. ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts. Presented at the ICORIA 2022 : 20th International Conference on Research in Advertising, Prague, Czech Republic.
Chicago author-date
Loose, Femke, Liselot Hudders, Ini Vanwesenbeeck, and Steffi De Jans. 2022. “Ad or Not? The Role of Advertising Disclosures in Youtube Kidfluencer Videos Aimed at Preschool Children.” In ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
Chicago author-date (all authors)
Loose, Femke, Liselot Hudders, Ini Vanwesenbeeck, and Steffi De Jans. 2022. “Ad or Not? The Role of Advertising Disclosures in Youtube Kidfluencer Videos Aimed at Preschool Children.” In ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
Vancouver
1.
Loose F, Hudders L, Vanwesenbeeck I, De Jans S. Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children. In: ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts. 2022.
IEEE
[1]
F. Loose, L. Hudders, I. Vanwesenbeeck, and S. De Jans, “Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children,” in ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts, Prague, Czech Republic, 2022.
@inproceedings{8752122,
  author       = {{Loose, Femke and Hudders, Liselot and Vanwesenbeeck, Ini and De Jans, Steffi}},
  booktitle    = {{ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts}},
  keywords     = {{preschool children,advertising,disclosures}},
  language     = {{eng}},
  location     = {{Prague, Czech Republic}},
  title        = {{Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children}},
  url          = {{http://www.europeanadvertisingacademy.org/conference-2022/}},
  year         = {{2022}},
}