Advances in advertising research IX : power to consumers
Veroline Cauberghe
(UGent)
,
Liselot Hudders
(UGent)
and Martin Eisend
(2018)
- Editor
- Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend
- Organization
- Abstract
- This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
- Keywords
- Advertising, Branding, Media, Marketing, Communication, Digital Marketing
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8751467
- MLA
- Cauberghe, Veroline, et al., editors. Advances in Advertising Research IX : Power to Consumers. Springer, 2018, doi:10.1007/978-3-658-22681-7.
- APA
- Cauberghe, V., Hudders, L., & Eisend, M. (Eds.). (2018). Advances in advertising research IX : power to consumers. https://doi.org/10.1007/978-3-658-22681-7
- Chicago author-date
- Cauberghe, Veroline, Liselot Hudders, and Martin Eisend, eds. 2018. “Advances in Advertising Research IX : Power to Consumers.” Wiesbaden: Springer. https://doi.org/10.1007/978-3-658-22681-7.
- Chicago author-date (all authors)
- Cauberghe, Veroline, Liselot Hudders, and Martin Eisend, eds. 2018. “Advances in Advertising Research IX : Power to Consumers.” Wiesbaden: Springer. doi:10.1007/978-3-658-22681-7.
- Vancouver
- 1.Cauberghe V, Hudders L, Eisend M, editors. Advances in advertising research IX : power to consumers. Wiesbaden: Springer; 2018.
- IEEE
- [1]V. Cauberghe, L. Hudders, and M. Eisend, Eds., “Advances in advertising research IX : power to consumers.” Springer, Wiesbaden, 2018.
@book{8751467,
abstract = {{This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.}},
editor = {{Cauberghe, Veroline and Hudders, Liselot and Eisend, Martin}},
isbn = {{9783658226800}},
keywords = {{Advertising,Branding,Media,Marketing,Communication,Digital Marketing}},
language = {{eng}},
pages = {{XII, 353}},
publisher = {{Springer}},
title = {{Advances in advertising research IX : power to consumers}},
url = {{http://doi.org/10.1007/978-3-658-22681-7}},
year = {{2018}},
}
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