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Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

(2020)
Author
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Abstract
This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.

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Citation

Please use this url to cite or link to this publication:

MLA
De Temmerman, Joyce, et al. Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention. 2020.
APA
De Temmerman, J., Heuvinck, N., Slabbinck, H., & Vermeir, I. (2020). Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention.
Chicago author-date
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.”
Chicago author-date (all authors)
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.”
Vancouver
1.
De Temmerman J, Heuvinck N, Slabbinck H, Vermeir I. Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention. 2020.
IEEE
[1]
J. De Temmerman, N. Heuvinck, H. Slabbinck, and I. Vermeir, “Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention.” 2020.
@misc{8751135,
  abstract     = {{This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.}},
  author       = {{De Temmerman, Joyce and Heuvinck, Nico and Slabbinck, Hendrik and Vermeir, Iris}},
  language     = {{eng}},
  pages        = {{5}},
  title        = {{Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention}},
  url          = {{https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf}},
  year         = {{2020}},
}