Beauty-is-good, ugly-is-risky : food aesthetics bias and construal level
- Author
- Ana Carina Castagna, Diego Costa Pinto, Anna Mattila and Marcia Dutra de Barcellos (UGent)
- Organization
- Abstract
- Consumers use aesthetics bias to judge the risk of their food intake, having an important impact on food waste of less appealing food (i.e., aesthetically imperfect foods). In six studies, this research adds to past work by revealing that when the aesthetics bias is applied to food targets, consumers make risk inferences for imperfect (vs. perfect) food products, thus reducing their purchase intention. In addition, the findings suggest that construal level moderates food aesthetics bias, reducing perceived risk and increasing purchase intention of aesthetically imperfect foods in abstract (vs. concrete) construal. This research uncovers the importance of abstract thinking in order to revoke the food aesthetics bias. The findings have critical implications for researchers, managers, and public policy makers on how to mitigate food aesthetics biases, which can contribute to reducing food waste.
- Keywords
- Marketing, Construal level, Risk perception, Food waste, Aesthetics, Sustainable consumption, CONSUMER PREFERENCES, SUBOPTIMAL FOOD, DISTANCE, WASTE, INFORMATION, PERCEPTIONS, SUPERMARKET, DECISIONS, DESIGN, CHOICE
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8746689
- MLA
- Castagna, Ana Carina, et al. “Beauty-Is-Good, Ugly-Is-Risky : Food Aesthetics Bias and Construal Level.” JOURNAL OF BUSINESS RESEARCH, vol. 135, 2021, pp. 633–43, doi:10.1016/j.jbusres.2021.06.063.
- APA
- Castagna, A. C., Pinto, D. C., Mattila, A., & Dutra de Barcellos, M. (2021). Beauty-is-good, ugly-is-risky : food aesthetics bias and construal level. JOURNAL OF BUSINESS RESEARCH, 135, 633–643. https://doi.org/10.1016/j.jbusres.2021.06.063
- Chicago author-date
- Castagna, Ana Carina, Diego Costa Pinto, Anna Mattila, and Marcia Dutra de Barcellos. 2021. “Beauty-Is-Good, Ugly-Is-Risky : Food Aesthetics Bias and Construal Level.” JOURNAL OF BUSINESS RESEARCH 135: 633–43. https://doi.org/10.1016/j.jbusres.2021.06.063.
- Chicago author-date (all authors)
- Castagna, Ana Carina, Diego Costa Pinto, Anna Mattila, and Marcia Dutra de Barcellos. 2021. “Beauty-Is-Good, Ugly-Is-Risky : Food Aesthetics Bias and Construal Level.” JOURNAL OF BUSINESS RESEARCH 135: 633–643. doi:10.1016/j.jbusres.2021.06.063.
- Vancouver
- 1.Castagna AC, Pinto DC, Mattila A, Dutra de Barcellos M. Beauty-is-good, ugly-is-risky : food aesthetics bias and construal level. JOURNAL OF BUSINESS RESEARCH. 2021;135:633–43.
- IEEE
- [1]A. C. Castagna, D. C. Pinto, A. Mattila, and M. Dutra de Barcellos, “Beauty-is-good, ugly-is-risky : food aesthetics bias and construal level,” JOURNAL OF BUSINESS RESEARCH, vol. 135, pp. 633–643, 2021.
@article{8746689,
abstract = {{Consumers use aesthetics bias to judge the risk of their food intake, having an important impact on food waste of less appealing food (i.e., aesthetically imperfect foods). In six studies, this research adds to past work by revealing that when the aesthetics bias is applied to food targets, consumers make risk inferences for imperfect (vs. perfect) food products, thus reducing their purchase intention. In addition, the findings suggest that construal level moderates food aesthetics bias, reducing perceived risk and increasing purchase intention of aesthetically imperfect foods in abstract (vs. concrete) construal. This research uncovers the importance of abstract thinking in order to revoke the food aesthetics bias. The findings have critical implications for researchers, managers, and public policy makers on how to mitigate food aesthetics biases, which can contribute to reducing food waste.}},
author = {{Castagna, Ana Carina and Pinto, Diego Costa and Mattila, Anna and Dutra de Barcellos, Marcia}},
issn = {{0148-2963}},
journal = {{JOURNAL OF BUSINESS RESEARCH}},
keywords = {{Marketing,Construal level,Risk perception,Food waste,Aesthetics,Sustainable consumption,CONSUMER PREFERENCES,SUBOPTIMAL FOOD,DISTANCE,WASTE,INFORMATION,PERCEPTIONS,SUPERMARKET,DECISIONS,DESIGN,CHOICE}},
language = {{eng}},
pages = {{633--643}},
title = {{Beauty-is-good, ugly-is-risky : food aesthetics bias and construal level}},
url = {{http://doi.org/10.1016/j.jbusres.2021.06.063}},
volume = {{135}},
year = {{2021}},
}
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