Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
- Author
- Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders (UGent) and Laura Herrewijn
- Organization
- Project
- Abstract
- This study tested a model for predicting parental mediation of teenagers’ exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.
- Keywords
- PRIVACY CONCERNS, PROTECTION MOTIVATION, PERSUASION KNOWLEDGE, LITERACY, ADOLESCENTS, SOCIALIZATION, APPRAISAL, RESPONSES, CHILDREN, EFFICACY
Downloads
-
(...).pdf
- full text (Published version)
- |
- UGent only
- |
- |
- 947.66 KB
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8745992
- MLA
- Holvoet, Sanne, et al. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, vol. 66, no. 2, 2022, pp. 213–34, doi:10.1080/08838151.2022.2051511.
- APA
- Holvoet, S., Vanwesenbeeck, I., Hudders, L., & Herrewijn, L. (2022). Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 66(2), 213–234. https://doi.org/10.1080/08838151.2022.2051511
- Chicago author-date
- Holvoet, Sanne, Ini Vanwesenbeeck, Liselot Hudders, and Laura Herrewijn. 2022. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA 66 (2): 213–34. https://doi.org/10.1080/08838151.2022.2051511.
- Chicago author-date (all authors)
- Holvoet, Sanne, Ini Vanwesenbeeck, Liselot Hudders, and Laura Herrewijn. 2022. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA 66 (2): 213–234. doi:10.1080/08838151.2022.2051511.
- Vancouver
- 1.Holvoet S, Vanwesenbeeck I, Hudders L, Herrewijn L. Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 2022;66(2):213–34.
- IEEE
- [1]S. Holvoet, I. Vanwesenbeeck, L. Hudders, and L. Herrewijn, “Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers,” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, vol. 66, no. 2, pp. 213–234, 2022.
@article{8745992, abstract = {{This study tested a model for predicting parental mediation of teenagers’ exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.}}, author = {{Holvoet, Sanne and Vanwesenbeeck, Ini and Hudders, Liselot and Herrewijn, Laura}}, issn = {{0883-8151}}, journal = {{JOURNAL OF BROADCASTING & ELECTRONIC MEDIA}}, keywords = {{PRIVACY CONCERNS,PROTECTION MOTIVATION,PERSUASION KNOWLEDGE,LITERACY,ADOLESCENTS,SOCIALIZATION,APPRAISAL,RESPONSES,CHILDREN,EFFICACY}}, language = {{eng}}, number = {{2}}, pages = {{213--234}}, title = {{Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers}}, url = {{http://doi.org/10.1080/08838151.2022.2051511}}, volume = {{66}}, year = {{2022}}, }
- Altmetric
- View in Altmetric
- Web of Science
- Times cited: