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Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Author
Organization
Abstract
This study tested a model for predicting parental mediation of teenagers’ exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.
Keywords
PRIVACY CONCERNS, PROTECTION MOTIVATION, PERSUASION KNOWLEDGE, LITERACY, ADOLESCENTS, SOCIALIZATION, APPRAISAL, RESPONSES, CHILDREN, EFFICACY

Citation

Please use this url to cite or link to this publication:

MLA
Holvoet, Sanne, et al. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2022, doi:10.1080/08838151.2022.2051511.
APA
Holvoet, S., Vanwesenbeeck, I., Hudders, L., & Herrewijn, L. (2022). Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. https://doi.org/10.1080/08838151.2022.2051511
Chicago author-date
Holvoet, Sanne, Ini Vanwesenbeeck, Liselot Hudders, and Laura Herrewijn. 2022. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. https://doi.org/10.1080/08838151.2022.2051511.
Chicago author-date (all authors)
Holvoet, Sanne, Ini Vanwesenbeeck, Liselot Hudders, and Laura Herrewijn. 2022. “Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. doi:10.1080/08838151.2022.2051511.
Vancouver
1.
Holvoet S, Vanwesenbeeck I, Hudders L, Herrewijn L. Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 2022;
IEEE
[1]
S. Holvoet, I. Vanwesenbeeck, L. Hudders, and L. Herrewijn, “Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers,” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2022.
@article{8745992,
  abstract     = {{This study tested a model for predicting parental mediation of teenagers’ exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation  modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.}},
  author       = {{Holvoet, Sanne and Vanwesenbeeck, Ini and Hudders, Liselot and Herrewijn, Laura}},
  issn         = {{0883-8151}},
  journal      = {{JOURNAL OF BROADCASTING & ELECTRONIC MEDIA}},
  keywords     = {{PRIVACY CONCERNS,PROTECTION MOTIVATION,PERSUASION KNOWLEDGE,LITERACY,ADOLESCENTS,SOCIALIZATION,APPRAISAL,RESPONSES,CHILDREN,EFFICACY}},
  language     = {{eng}},
  title        = {{Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers}},
  url          = {{http://dx.doi.org/10.1080/08838151.2022.2051511}},
  year         = {{2022}},
}

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