The limited impact of positive cueing on pro-environmental choices
- Author
- Kobe Millet, Guanzhong Du, Elke Cabooter and Bert Weijters (UGent)
- Organization
- Abstract
- Positive cueing (i.e., when commonly performed environmentally friendly behaviors are cued as being proenvironmental) has been proposed as a social marketing technique to promote sustainable behavior. In three studies (N = 2489), we show that the impact of positive cueing is rather limited. In two specific choice contexts, the results point to a positive spillover effect (i.e., consumers are more likely to make a sustainable choice after positive cueing). However, this effect does not generalize over different product categories and only appears if consumers have used the sustainable alternative before. As such, we question the applicability of this social influence technique to truly stimulate pro-environmental choices in real life.
- Keywords
- Applied Psychology, Social Psychology, Positive cueing, Sustainable, Social marketing, Temptation, Substitutes, Spillover effects, BEHAVIOR, SPILLOVER
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8739361
- MLA
- Millet, Kobe, et al. “The Limited Impact of Positive Cueing on Pro-Environmental Choices.” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, vol. 79, 2022, doi:10.1016/j.jenvp.2021.101732.
- APA
- Millet, K., Du, G., Cabooter, E., & Weijters, B. (2022). The limited impact of positive cueing on pro-environmental choices. JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 79. https://doi.org/10.1016/j.jenvp.2021.101732
- Chicago author-date
- Millet, Kobe, Guanzhong Du, Elke Cabooter, and Bert Weijters. 2022. “The Limited Impact of Positive Cueing on Pro-Environmental Choices.” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY 79. https://doi.org/10.1016/j.jenvp.2021.101732.
- Chicago author-date (all authors)
- Millet, Kobe, Guanzhong Du, Elke Cabooter, and Bert Weijters. 2022. “The Limited Impact of Positive Cueing on Pro-Environmental Choices.” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY 79. doi:10.1016/j.jenvp.2021.101732.
- Vancouver
- 1.Millet K, Du G, Cabooter E, Weijters B. The limited impact of positive cueing on pro-environmental choices. JOURNAL OF ENVIRONMENTAL PSYCHOLOGY. 2022;79.
- IEEE
- [1]K. Millet, G. Du, E. Cabooter, and B. Weijters, “The limited impact of positive cueing on pro-environmental choices,” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, vol. 79, 2022.
@article{8739361,
abstract = {{Positive cueing (i.e., when commonly performed environmentally friendly behaviors are cued as being proenvironmental) has been proposed as a social marketing technique to promote sustainable behavior. In three studies (N = 2489), we show that the impact of positive cueing is rather limited. In two specific choice contexts, the results point to a positive spillover effect (i.e., consumers are more likely to make a sustainable choice after positive cueing). However, this effect does not generalize over different product categories and only appears if consumers have used the sustainable alternative before. As such, we question the applicability of this social influence technique to truly stimulate pro-environmental choices in real life.}},
articleno = {{101732}},
author = {{Millet, Kobe and Du, Guanzhong and Cabooter, Elke and Weijters, Bert}},
issn = {{0272-4944}},
journal = {{JOURNAL OF ENVIRONMENTAL PSYCHOLOGY}},
keywords = {{Applied Psychology,Social Psychology,Positive cueing,Sustainable,Social marketing,Temptation,Substitutes,Spillover effects,BEHAVIOR,SPILLOVER}},
language = {{eng}},
pages = {{9}},
title = {{The limited impact of positive cueing on pro-environmental choices}},
url = {{http://doi.org/10.1016/j.jenvp.2021.101732}},
volume = {{79}},
year = {{2022}},
}
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