- Author
- Evelynn Devos (UGent) , Mario Pandelaere (UGent) and Anneleen Van Kerckhove (UGent)
- Organization
- Project
- Abstract
- Food desire is an intense motivational state a consumer experiences toward food that accounts for much of consumption. While extant research has shown that experiencing desire elicits consumption imagery, it remains unclear whether consumption imagery alone instigates desire. Even though this directional relationship has been often speculated upon, little empirical study has considered it. This paper empirically identifies imagined con-sumption as an antecedent of food desire. Six studies show that consumption imagery increases food desire and suggest that this impact is due to induced feelings of deprivation. Our findings also show that increased desire explains previously researched outcomes of imagery, such as a higher willingness to pay for and consumption volumes of the imagined food
- Keywords
- Nutrition and Dietetics, General Psychology, Desire, Consumption imagery, Food deprivation, Consumption, Food, ELABORATED-INTRUSION THEORY, MENTAL SIMULATION, SMOKING URGES, SELF-REPORT, CRAVINGS, OBESITY, MANIPULATION, HEALTH, GENERATION, REACTIVITY
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8725955
- MLA
- Devos, Evelynn, et al. “Does a Single Consumption Imagery Event Increase Food Desire?” APPETITE, vol. 168, 2022, doi:10.1016/j.appet.2021.105773.
- APA
- Devos, E., Pandelaere, M., & Van Kerckhove, A. (2022). Does a single consumption imagery event increase food desire? APPETITE, 168. https://doi.org/10.1016/j.appet.2021.105773
- Chicago author-date
- Devos, Evelynn, Mario Pandelaere, and Anneleen Van Kerckhove. 2022. “Does a Single Consumption Imagery Event Increase Food Desire?” APPETITE 168. https://doi.org/10.1016/j.appet.2021.105773.
- Chicago author-date (all authors)
- Devos, Evelynn, Mario Pandelaere, and Anneleen Van Kerckhove. 2022. “Does a Single Consumption Imagery Event Increase Food Desire?” APPETITE 168. doi:10.1016/j.appet.2021.105773.
- Vancouver
- 1.Devos E, Pandelaere M, Van Kerckhove A. Does a single consumption imagery event increase food desire? APPETITE. 2022;168.
- IEEE
- [1]E. Devos, M. Pandelaere, and A. Van Kerckhove, “Does a single consumption imagery event increase food desire?,” APPETITE, vol. 168, 2022.
@article{8725955,
abstract = {{Food desire is an intense motivational state a consumer experiences toward food that accounts for much of consumption. While extant research has shown that experiencing desire elicits consumption imagery, it remains unclear whether consumption imagery alone instigates desire. Even though this directional relationship has been often speculated upon, little empirical study has considered it. This paper empirically identifies imagined con-sumption as an antecedent of food desire. Six studies show that consumption imagery increases food desire and suggest that this impact is due to induced feelings of deprivation. Our findings also show that increased desire explains previously researched outcomes of imagery, such as a higher willingness to pay for and consumption volumes of the imagined food}},
articleno = {{105773}},
author = {{Devos, Evelynn and Pandelaere, Mario and Van Kerckhove, Anneleen}},
issn = {{0195-6663}},
journal = {{APPETITE}},
keywords = {{Nutrition and Dietetics,General Psychology,Desire,Consumption imagery,Food deprivation,Consumption,Food,ELABORATED-INTRUSION THEORY,MENTAL SIMULATION,SMOKING URGES,SELF-REPORT,CRAVINGS,OBESITY,MANIPULATION,HEALTH,GENERATION,REACTIVITY}},
language = {{eng}},
pages = {{12}},
title = {{Does a single consumption imagery event increase food desire?}},
url = {{http://doi.org/10.1016/j.appet.2021.105773}},
volume = {{168}},
year = {{2022}},
}
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