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Unraveling preferences for religious ties in food transactions : a consumer perspective

Eline D'Haene (UGent) , Juan Tur Cardona (UGent) , Stijn Speelman (UGent) , Koen Schoors (UGent) and Marijke D'Haese (UGent)
(2021) AGRICULTURAL ECONOMICS. 52(4). p.701-716
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Abstract
Food choices are key in communicating religious identities and marking religious boundaries. Whereas the literature has focused on religion's impact on food habits, the effect of religion on food market exchanges remains largely unexplored. Using the Ethiopian milk market as a case study, we conduct a series of innovative experimental choice tasks with urban dairy consumers to elicit their preferences for milk seller characteristics. In the choice tasks, milk seller profiles are constructed using five relevant attributes: milk price, distance to the selling point, seller type, seller gender, and seller religious affiliation. We observe consumer preferences for lower milk prices, shorter distances, and dairy farmers over milk shops. When accounting for attribute non-attendance, we find that consumers who take religion into account prefer co-religious sellers, and that consumers who take gender into account generally prefer female sellers. Our results enrich our understanding of the role of religion in purchase behavior and market segmentation.
Keywords
Agronomy and Crop Science, Economics and Econometrics, consumer preferences, discrete choice experiment, ethiopia, food transactions, market segmentation, religious ties, ATTRIBUTE NON-ATTENDANCE, DISCRETE-CHOICE EXPERIMENTS, WILLINGNESS-TO-PAY, ONLINE MARKET, HALAL MEAT, DISCRIMINATION, INFORMATION, HOUSEHOLDS, VALUATION, COUNTRIES

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MLA
D’Haene, Eline, et al. “Unraveling Preferences for Religious Ties in Food Transactions : A Consumer Perspective.” AGRICULTURAL ECONOMICS, vol. 52, no. 4, 2021, pp. 701–16, doi:10.1111/agec.12643.
APA
D’Haene, E., Tur Cardona, J., Speelman, S., Schoors, K., & D’Haese, M. (2021). Unraveling preferences for religious ties in food transactions : a consumer perspective. AGRICULTURAL ECONOMICS, 52(4), 701–716. https://doi.org/10.1111/agec.12643
Chicago author-date
D’Haene, Eline, Juan Tur Cardona, Stijn Speelman, Koen Schoors, and Marijke D’Haese. 2021. “Unraveling Preferences for Religious Ties in Food Transactions : A Consumer Perspective.” AGRICULTURAL ECONOMICS 52 (4): 701–16. https://doi.org/10.1111/agec.12643.
Chicago author-date (all authors)
D’Haene, Eline, Juan Tur Cardona, Stijn Speelman, Koen Schoors, and Marijke D’Haese. 2021. “Unraveling Preferences for Religious Ties in Food Transactions : A Consumer Perspective.” AGRICULTURAL ECONOMICS 52 (4): 701–716. doi:10.1111/agec.12643.
Vancouver
1.
D’Haene E, Tur Cardona J, Speelman S, Schoors K, D’Haese M. Unraveling preferences for religious ties in food transactions : a consumer perspective. AGRICULTURAL ECONOMICS. 2021;52(4):701–16.
IEEE
[1]
E. D’Haene, J. Tur Cardona, S. Speelman, K. Schoors, and M. D’Haese, “Unraveling preferences for religious ties in food transactions : a consumer perspective,” AGRICULTURAL ECONOMICS, vol. 52, no. 4, pp. 701–716, 2021.
@article{8715123,
  abstract     = {{Food choices are key in communicating religious identities and marking religious boundaries. Whereas the literature has focused on religion's impact on food habits, the effect of religion on food market exchanges remains largely unexplored. Using the Ethiopian milk market as a case study, we conduct a series of innovative experimental choice tasks with urban dairy consumers to elicit their preferences for milk seller characteristics. In the choice tasks, milk seller profiles are constructed using five relevant attributes: milk price, distance to the selling point, seller type, seller gender, and seller religious affiliation. We observe consumer preferences for lower milk prices, shorter distances, and dairy farmers over milk shops. When accounting for attribute non-attendance, we find that consumers who take religion into account prefer co-religious sellers, and that consumers who take gender into account generally prefer female sellers. Our results enrich our understanding of the role of religion in purchase behavior and market segmentation.}},
  author       = {{D'Haene, Eline and Tur Cardona, Juan and Speelman, Stijn and Schoors, Koen and D'Haese, Marijke}},
  issn         = {{0169-5150}},
  journal      = {{AGRICULTURAL ECONOMICS}},
  keywords     = {{Agronomy and Crop Science,Economics and Econometrics,consumer preferences,discrete choice experiment,ethiopia,food transactions,market segmentation,religious ties,ATTRIBUTE NON-ATTENDANCE,DISCRETE-CHOICE EXPERIMENTS,WILLINGNESS-TO-PAY,ONLINE MARKET,HALAL MEAT,DISCRIMINATION,INFORMATION,HOUSEHOLDS,VALUATION,COUNTRIES}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{701--716}},
  title        = {{Unraveling preferences for religious ties in food transactions : a consumer perspective}},
  url          = {{http://dx.doi.org/10.1111/agec.12643}},
  volume       = {{52}},
  year         = {{2021}},
}

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