Advanced search
1 file | 248.46 KB Add to list

Owned streaming platforms and television broadcast deals : the case of the World Rally Championship

Samuel Tickell (UGent) and Tom Evens (UGent)
Author
Organization
Abstract
This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.
Keywords
OTT, streaming, media-sport, World Rally Championship, niche sport, broadcast television, sports entrepreneurship

Downloads

  • (...).pdf
    • full text (Published version)
    • |
    • UGent only
    • |
    • PDF
    • |
    • 248.46 KB

Citation

Please use this url to cite or link to this publication:

MLA
Tickell, Samuel, and Tom Evens. “Owned Streaming Platforms and Television Broadcast Deals : The Case of the World Rally Championship.” EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, vol. 15, no. 2/3, 2021, pp. 266–82, doi:10.1504/ejim.2021.113255.
APA
Tickell, S., & Evens, T. (2021). Owned streaming platforms and television broadcast deals : the case of the World Rally Championship. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, 15(2/3), 266–282. https://doi.org/10.1504/ejim.2021.113255
Chicago author-date
Tickell, Samuel, and Tom Evens. 2021. “Owned Streaming Platforms and Television Broadcast Deals : The Case of the World Rally Championship.” EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT 15 (2/3): 266–82. https://doi.org/10.1504/ejim.2021.113255.
Chicago author-date (all authors)
Tickell, Samuel, and Tom Evens. 2021. “Owned Streaming Platforms and Television Broadcast Deals : The Case of the World Rally Championship.” EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT 15 (2/3): 266–282. doi:10.1504/ejim.2021.113255.
Vancouver
1.
Tickell S, Evens T. Owned streaming platforms and television broadcast deals : the case of the World Rally Championship. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT. 2021;15(2/3):266–82.
IEEE
[1]
S. Tickell and T. Evens, “Owned streaming platforms and television broadcast deals : the case of the World Rally Championship,” EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, vol. 15, no. 2/3, pp. 266–282, 2021.
@article{8696730,
  abstract     = {{This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.}},
  author       = {{Tickell, Samuel and Evens, Tom}},
  issn         = {{1751-6757}},
  journal      = {{EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT}},
  keywords     = {{OTT,streaming,media-sport,World Rally Championship,niche sport,broadcast television,sports entrepreneurship}},
  language     = {{eng}},
  number       = {{2/3}},
  pages        = {{266--282}},
  title        = {{Owned streaming platforms and television broadcast deals : the case of the World Rally Championship}},
  url          = {{http://dx.doi.org/10.1504/ejim.2021.113255}},
  volume       = {{15}},
  year         = {{2021}},
}

Altmetric
View in Altmetric