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The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions

Joyce De Temmerman (UGent) , Eva Heeremans (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)
(2021) APPETITE. 157.
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Abstract
Making healthier food choices easier at the time of purchase is a challenge for public policy makers. The Nutri-Score can be an effective tool for guiding and steering consumers toward more informed, healthier purchasing decisions. This research investigates the impact of the presence of the Nutri-Score and its five categories on consumers' perceived healthiness perceptions and purchase intentions. Consumers in the EU took part in two online experiments, in which they rated products from different categories, with or without Nutri-Scores, in terms of their perceived healthiness and purchase intentions. The presence of the Nutri-Score enabled respondents to assess the healthiness of products better; furthermore, it offers the potential to boost sales of healthy products, without affecting sales of unhealthy products. Perceived healthiness mediates the relationship between Nutri-Score categories and purchase intentions, and focusing on the healthiness of products can give producers a competitive advantage, regardless of whether it is a manufacturer brand or a private label. These findings offer actionable insights for public policy makers and manufacturers; they also suggest the need to embrace the Nutri-Score as the standard front-of-pack label to help fight the increasing obesity pandemic.
Keywords
Nutrition and Dietetics, General Psychology, Nutri-score, Front-of-pack label, Healthy consumer behavior, Perceived healthiness, Purchase intentions

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Citation

Please use this url to cite or link to this publication:

MLA
De Temmerman, Joyce, et al. “The Impact of the Nutri-Score Nutrition Label on Perceived Healthiness and Purchase Intentions.” APPETITE, vol. 157, 2021, doi:10.1016/j.appet.2020.104995.
APA
De Temmerman, J., Heeremans, E., Slabbinck, H., & Vermeir, I. (2021). The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions. APPETITE, 157. https://doi.org/10.1016/j.appet.2020.104995
Chicago author-date
De Temmerman, Joyce, Eva Heeremans, Hendrik Slabbinck, and Iris Vermeir. 2021. “The Impact of the Nutri-Score Nutrition Label on Perceived Healthiness and Purchase Intentions.” APPETITE 157. https://doi.org/10.1016/j.appet.2020.104995.
Chicago author-date (all authors)
De Temmerman, Joyce, Eva Heeremans, Hendrik Slabbinck, and Iris Vermeir. 2021. “The Impact of the Nutri-Score Nutrition Label on Perceived Healthiness and Purchase Intentions.” APPETITE 157. doi:10.1016/j.appet.2020.104995.
Vancouver
1.
De Temmerman J, Heeremans E, Slabbinck H, Vermeir I. The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions. APPETITE. 2021;157.
IEEE
[1]
J. De Temmerman, E. Heeremans, H. Slabbinck, and I. Vermeir, “The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions,” APPETITE, vol. 157, 2021.
@article{8695976,
  abstract     = {{Making healthier food choices easier at the time of purchase is a challenge for public policy makers. The Nutri-Score can be an effective tool for guiding and steering consumers toward more informed, healthier purchasing decisions. This research investigates the impact of the presence of the Nutri-Score and its five categories on consumers' perceived healthiness perceptions and purchase intentions. Consumers in the EU took part in two online experiments, in which they rated products from different categories, with or without Nutri-Scores, in terms of their perceived healthiness and purchase intentions. The presence of the Nutri-Score enabled respondents to assess the healthiness of products better; furthermore, it offers the potential to boost sales of healthy products, without affecting sales of unhealthy products. Perceived healthiness mediates the relationship between Nutri-Score categories and purchase intentions, and focusing on the healthiness of products can give producers a competitive advantage, regardless of whether it is a manufacturer brand or a private label. These findings offer actionable insights for public policy makers and manufacturers; they also suggest the need to embrace the Nutri-Score as the standard front-of-pack label to help fight the increasing obesity pandemic.}},
  articleno    = {{104995}},
  author       = {{De Temmerman, Joyce and Heeremans, Eva and Slabbinck, Hendrik and Vermeir, Iris}},
  issn         = {{0195-6663}},
  journal      = {{APPETITE}},
  keywords     = {{Nutrition and Dietetics,General Psychology,Nutri-score,Front-of-pack label,Healthy consumer behavior,Perceived healthiness,Purchase intentions}},
  language     = {{eng}},
  pages        = {{11}},
  title        = {{The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions}},
  url          = {{http://doi.org/10.1016/j.appet.2020.104995}},
  volume       = {{157}},
  year         = {{2021}},
}
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