This way up : the effectiveness of mobile vertical video marketing
- Author
- Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)
- Organization
- Project
- Keywords
- Mobile devices, Screen format, Vertical video, Mobile video marketing, Processing fluency, Generation Z
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8695423
- MLA
- Mulier, Lana, et al. “This Way up : The Effectiveness of Mobile Vertical Video Marketing.” JOURNAL OF INTERACTIVE MARKETING, vol. 55, 2021, pp. 1–15, doi:10.1016/j.intmar.2020.12.002.
- APA
- Mulier, L., Slabbinck, H., & Vermeir, I. (2021). This way up : the effectiveness of mobile vertical video marketing. JOURNAL OF INTERACTIVE MARKETING, 55, 1–15. https://doi.org/10.1016/j.intmar.2020.12.002
- Chicago author-date
- Mulier, Lana, Hendrik Slabbinck, and Iris Vermeir. 2021. “This Way up : The Effectiveness of Mobile Vertical Video Marketing.” JOURNAL OF INTERACTIVE MARKETING 55: 1–15. https://doi.org/10.1016/j.intmar.2020.12.002.
- Chicago author-date (all authors)
- Mulier, Lana, Hendrik Slabbinck, and Iris Vermeir. 2021. “This Way up : The Effectiveness of Mobile Vertical Video Marketing.” JOURNAL OF INTERACTIVE MARKETING 55: 1–15. doi:10.1016/j.intmar.2020.12.002.
- Vancouver
- 1.Mulier L, Slabbinck H, Vermeir I. This way up : the effectiveness of mobile vertical video marketing. JOURNAL OF INTERACTIVE MARKETING. 2021;55:1–15.
- IEEE
- [1]L. Mulier, H. Slabbinck, and I. Vermeir, “This way up : the effectiveness of mobile vertical video marketing,” JOURNAL OF INTERACTIVE MARKETING, vol. 55, pp. 1–15, 2021.
@article{8695423,
author = {{Mulier, Lana and Slabbinck, Hendrik and Vermeir, Iris}},
issn = {{1094-9968}},
journal = {{JOURNAL OF INTERACTIVE MARKETING}},
keywords = {{Mobile devices,Screen format,Vertical video,Mobile video marketing,Processing fluency,Generation Z}},
language = {{eng}},
pages = {{1--15}},
title = {{This way up : the effectiveness of mobile vertical video marketing}},
url = {{http://doi.org/10.1016/j.intmar.2020.12.002}},
volume = {{55}},
year = {{2021}},
}
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