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Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

Author
Organization
Abstract
This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.

Citation

Please use this url to cite or link to this publication:

MLA
De Temmerman, Joyce, et al. “Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” ACR 2020 (Paris), Abstracts, edited by Jennifer Argo et al., vol. 48, Association for Consumer Research (ACR), 2020, pp. 1229–1229.
APA
De Temmerman, J., Heuvinck, N., Slabbinck, H., & Vermeir, I. (2020). Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), ACR 2020 (Paris), Abstracts (Vol. 48, pp. 1229–1229). Association for Consumer Research (ACR).
Chicago author-date
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” In ACR 2020 (Paris), Abstracts, edited by Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1229–1229. Association for Consumer Research (ACR).
Chicago author-date (all authors)
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing : The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” In ACR 2020 (Paris), Abstracts, ed by. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1229–1229. Association for Consumer Research (ACR).
Vancouver
1.
De Temmerman J, Heuvinck N, Slabbinck H, Vermeir I. Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention. In: Argo J, Lowrey TM, Schau HJ, editors. ACR 2020 (Paris), Abstracts. Association for Consumer Research (ACR); 2020. p. 1229–1229.
IEEE
[1]
J. De Temmerman, N. Heuvinck, H. Slabbinck, and I. Vermeir, “Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention,” in ACR 2020 (Paris), Abstracts, Paris, France, 2020, vol. 48, pp. 1229–1229.
@inproceedings{8695222,
  abstract     = {{This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.}},
  author       = {{De Temmerman, Joyce and Heuvinck, Nico and Slabbinck, Hendrik and Vermeir, Iris}},
  booktitle    = {{ACR 2020 (Paris), Abstracts}},
  editor       = {{Argo, Jennifer and Lowrey, Tina M. and Schau, Hope Jensen}},
  isbn         = {{9780915552818}},
  issn         = {{0098-9258}},
  language     = {{eng}},
  location     = {{Paris, France}},
  pages        = {{1229--1229}},
  publisher    = {{Association for Consumer Research (ACR)}},
  title        = {{Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention}},
  url          = {{https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf}},
  volume       = {{48}},
  year         = {{2020}},
}