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Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention

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Abstract
This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.

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Citation

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MLA
De Temmerman, Joyce, et al. “Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” Proceedings of the 51th Annual ACR Conference, Association for Consumer Research (ACR), 2020.
APA
De Temmerman, J., Heuvinck, N., Slabbinck, H., & Vermeir, I. (2020). Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention. In Proceedings of the 51th Annual ACR Conference. Paris, France: Association for Consumer Research (ACR).
Chicago author-date
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” In Proceedings of the 51th Annual ACR Conference. Paris, France: Association for Consumer Research (ACR).
Chicago author-date (all authors)
De Temmerman, Joyce, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir. 2020. “Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention.” In Proceedings of the 51th Annual ACR Conference. Paris, France: Association for Consumer Research (ACR).
Vancouver
1.
De Temmerman J, Heuvinck N, Slabbinck H, Vermeir I. Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention. In: Proceedings of the 51th Annual ACR Conference. Paris, France: Association for Consumer Research (ACR); 2020.
IEEE
[1]
J. De Temmerman, N. Heuvinck, H. Slabbinck, and I. Vermeir, “Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention,” in Proceedings of the 51th Annual ACR Conference, Paris, France, 2020.
@inproceedings{8695222,
  abstract     = {This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.},
  author       = {De Temmerman, Joyce and Heuvinck, Nico and Slabbinck, Hendrik and Vermeir, Iris},
  booktitle    = {Proceedings of the 51th Annual ACR Conference},
  language     = {und},
  location     = {Paris, France},
  publisher    = {Association for Consumer Research (ACR)},
  title        = {Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention},
  year         = {2020},
}