
The effect of perspectives in food pictures on unhealthy food choices
- Author
- Eva Meersseman (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)
- Organization
- Abstract
- Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.
- Keywords
- Unhealthy food choices, Food pictures, Camera angle, Camera perspectives, Familiarity, Product vividness, Need for instant gratification
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8695204
- MLA
- Meersseman, Eva, et al. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” ACR 2020 (Paris), Abstracts, edited by Jennifer Argo et al., vol. 48, Association for Consumer Research (ACR), 2020, pp. 1213–1213.
- APA
- Meersseman, E., Vermeir, I., & Geuens, M. (2020). The effect of perspectives in food pictures on unhealthy food choices. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), ACR 2020 (Paris), Abstracts (Vol. 48, pp. 1213–1213). Association for Consumer Research (ACR).
- Chicago author-date
- Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2020. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In ACR 2020 (Paris), Abstracts, edited by Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1213–1213. Association for Consumer Research (ACR).
- Chicago author-date (all authors)
- Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2020. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In ACR 2020 (Paris), Abstracts, ed by. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1213–1213. Association for Consumer Research (ACR).
- Vancouver
- 1.Meersseman E, Vermeir I, Geuens M. The effect of perspectives in food pictures on unhealthy food choices. In: Argo J, Lowrey TM, Schau HJ, editors. ACR 2020 (Paris), Abstracts. Association for Consumer Research (ACR); 2020. p. 1213–1213.
- IEEE
- [1]E. Meersseman, I. Vermeir, and M. Geuens, “The effect of perspectives in food pictures on unhealthy food choices,” in ACR 2020 (Paris), Abstracts, Paris, France (virtual), 2020, vol. 48, pp. 1213–1213.
@inproceedings{8695204, abstract = {{Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.}}, author = {{Meersseman, Eva and Vermeir, Iris and Geuens, Maggie}}, booktitle = {{ACR 2020 (Paris), Abstracts}}, editor = {{Argo, Jennifer and Lowrey, Tina M. and Schau, Hope Jensen}}, isbn = {{9780915552818}}, issn = {{0098-9258}}, keywords = {{Unhealthy food choices,Food pictures,Camera angle,Camera perspectives,Familiarity,Product vividness,Need for instant gratification}}, language = {{eng}}, location = {{Paris, France (virtual)}}, pages = {{1213--1213}}, publisher = {{Association for Consumer Research (ACR)}}, title = {{The effect of perspectives in food pictures on unhealthy food choices}}, url = {{https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf}}, volume = {{48}}, year = {{2020}}, }