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The effect of perspectives in food pictures on unhealthy food choices

Eva Meersseman (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)
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Abstract
Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.
Keywords
Unhealthy food choices, Food pictures, Camera angle, Camera perspectives, Familiarity, Product vividness, Need for instant gratification

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Citation

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MLA
Meersseman, Eva, et al. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” ACR 2020 (Paris), Abstracts, edited by Jennifer Argo et al., vol. 48, Association for Consumer Research (ACR), 2020, pp. 1213–1213.
APA
Meersseman, E., Vermeir, I., & Geuens, M. (2020). The effect of perspectives in food pictures on unhealthy food choices. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), ACR 2020 (Paris), Abstracts (Vol. 48, pp. 1213–1213). Association for Consumer Research (ACR).
Chicago author-date
Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2020. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In ACR 2020 (Paris), Abstracts, edited by Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1213–1213. Association for Consumer Research (ACR).
Chicago author-date (all authors)
Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2020. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In ACR 2020 (Paris), Abstracts, ed by. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, 48:1213–1213. Association for Consumer Research (ACR).
Vancouver
1.
Meersseman E, Vermeir I, Geuens M. The effect of perspectives in food pictures on unhealthy food choices. In: Argo J, Lowrey TM, Schau HJ, editors. ACR 2020 (Paris), Abstracts. Association for Consumer Research (ACR); 2020. p. 1213–1213.
IEEE
[1]
E. Meersseman, I. Vermeir, and M. Geuens, “The effect of perspectives in food pictures on unhealthy food choices,” in ACR 2020 (Paris), Abstracts, Paris, France (virtual), 2020, vol. 48, pp. 1213–1213.
@inproceedings{8695204,
  abstract     = {{Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.}},
  author       = {{Meersseman, Eva and Vermeir, Iris and Geuens, Maggie}},
  booktitle    = {{ACR 2020 (Paris), Abstracts}},
  editor       = {{Argo, Jennifer and Lowrey, Tina M. and Schau, Hope Jensen}},
  isbn         = {{9780915552818}},
  issn         = {{0098-9258}},
  keywords     = {{Unhealthy food choices,Food pictures,Camera angle,Camera perspectives,Familiarity,Product vividness,Need for instant gratification}},
  language     = {{eng}},
  location     = {{Paris, France (virtual)}},
  pages        = {{1213--1213}},
  publisher    = {{Association for Consumer Research (ACR)}},
  title        = {{The effect of perspectives in food pictures on unhealthy food choices}},
  url          = {{https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf}},
  volume       = {{48}},
  year         = {{2020}},
}