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The effect of perspectives in food pictures on unhealthy food choices

Eva Meersseman (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)
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Abstract
Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.
Keywords
Unhealthy food choices, Food pictures, Camera angle, Camera perspectives, Familiarity, Product vividness, Need for instant gratification

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Citation

Please use this url to cite or link to this publication:

MLA
Meersseman, Eva, et al. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” Advances in Consumer Research Volume 48, 2021.
APA
Meersseman, E., Vermeir, I., & Geuens, M. (2021). The effect of perspectives in food pictures on unhealthy food choices. In Advances in Consumer Research Volume 48. Paris.
Chicago author-date
Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2021. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In Advances in Consumer Research Volume 48.
Chicago author-date (all authors)
Meersseman, Eva, Iris Vermeir, and Maggie Geuens. 2021. “The Effect of Perspectives in Food Pictures on Unhealthy Food Choices.” In Advances in Consumer Research Volume 48.
Vancouver
1.
Meersseman E, Vermeir I, Geuens M. The effect of perspectives in food pictures on unhealthy food choices. In: Advances in Consumer Research Volume 48. 2021.
IEEE
[1]
E. Meersseman, I. Vermeir, and M. Geuens, “The effect of perspectives in food pictures on unhealthy food choices,” in Advances in Consumer Research Volume 48, Paris, 2021.
@inproceedings{8695204,
  abstract     = {Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.},
  author       = {Meersseman, Eva and Vermeir, Iris and Geuens, Maggie},
  booktitle    = {Advances in Consumer Research Volume 48},
  keywords     = {Unhealthy food choices,Food pictures,Camera angle,Camera perspectives,Familiarity,Product vividness,Need for instant gratification},
  language     = {und},
  location     = {Paris},
  title        = {The effect of perspectives in food pictures on unhealthy food choices},
  year         = {2021},
}