Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
- Author
- Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo
- Organization
- Keywords
- Disclosure, Sponsored content, Brand placement, Native advertising, Vlogs, Early adolescents, Children, Eye tracking, SPONSORSHIP DISCLOSURE, PERSUASION KNOWLEDGE, ADVERTISING LITERACY, AFFECTIVE RESPONSES, BRAND PLACEMENT, MEMORY, INFORMATION, PROMINENCE, ADVERGAMES, PRODUCT
Downloads
-
(...).pdf
- full text (Published version)
- |
- UGent only
- |
- |
- 869.89 KB
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8692307
- MLA
- van Reijmersdal, Eva A., et al. “Effects of Disclosing Influencer Marketing in Videos : An Eye Tracking Study among Children in Early Adolescence.” JOURNAL OF INTERACTIVE MARKETING, vol. 49, 2020, pp. 94–106, doi:10.1016/j.intmar.2019.09.001.
- APA
- van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence. JOURNAL OF INTERACTIVE MARKETING, 49, 94–106. https://doi.org/10.1016/j.intmar.2019.09.001
- Chicago author-date
- Reijmersdal, Eva A. van, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe, and Zeph M. C. van Berlo. 2020. “Effects of Disclosing Influencer Marketing in Videos : An Eye Tracking Study among Children in Early Adolescence.” JOURNAL OF INTERACTIVE MARKETING 49: 94–106. https://doi.org/10.1016/j.intmar.2019.09.001.
- Chicago author-date (all authors)
- van Reijmersdal, Eva A., Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe, and Zeph M. C. van Berlo. 2020. “Effects of Disclosing Influencer Marketing in Videos : An Eye Tracking Study among Children in Early Adolescence.” JOURNAL OF INTERACTIVE MARKETING 49: 94–106. doi:10.1016/j.intmar.2019.09.001.
- Vancouver
- 1.van Reijmersdal EA, Rozendaal E, Hudders L, Vanwesenbeeck I, Cauberghe V, van Berlo ZMC. Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence. JOURNAL OF INTERACTIVE MARKETING. 2020;49:94–106.
- IEEE
- [1]E. A. van Reijmersdal, E. Rozendaal, L. Hudders, I. Vanwesenbeeck, V. Cauberghe, and Z. M. C. van Berlo, “Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence,” JOURNAL OF INTERACTIVE MARKETING, vol. 49, pp. 94–106, 2020.
@article{8692307,
author = {{van Reijmersdal, Eva A. and Rozendaal, Esther and Hudders, Liselot and Vanwesenbeeck, Ini and Cauberghe, Veroline and van Berlo, Zeph M. C.}},
issn = {{1094-9968}},
journal = {{JOURNAL OF INTERACTIVE MARKETING}},
keywords = {{Disclosure,Sponsored content,Brand placement,Native advertising,Vlogs,Early adolescents,Children,Eye tracking,SPONSORSHIP DISCLOSURE,PERSUASION KNOWLEDGE,ADVERTISING LITERACY,AFFECTIVE RESPONSES,BRAND PLACEMENT,MEMORY,INFORMATION,PROMINENCE,ADVERGAMES,PRODUCT}},
language = {{eng}},
pages = {{94--106}},
title = {{Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence}},
url = {{http://doi.org/10.1016/j.intmar.2019.09.001}},
volume = {{49}},
year = {{2020}},
}
- Altmetric
- View in Altmetric
- Web of Science
- Times cited: