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Unfolding the European Commission's storytelling on ethical trade relations with Vietnam

Camille Nessel (UGent) and Elke Verhaeghe (UGent)
(2020) CEVIPOL Working Papers.
Author
Organization
Abstract
This paper constructs the narrative behind EU-Vietnam trade relations as told by the European Commission. A policy plot in three 'acts' focuses in particular on the two most recently concluded trade agreements, which share a common narration of 'a force for good.' The EU and Vietnam star as the main characters, who, in their joint attempts to make bilateral trade 'a force for good', live moments of heroism, encounter fleeting moments of victimhood, and defeat the villains on the path to ethical trade. We find that the Commission's narrative essentially reiterates the longstanding 'development' story, in which the EU as a protagonist shapes the world according to its own values. Identified challenges are to be addressed through Vietnam's 'development', using the EU's one-size- fits-all approach. The particularities of these challenges however remain largely obscured, making it impossible to 'name the culprits' and diverting attention away from inconsistencies and conflicts.

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Citation

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MLA
Nessel, Camille, and Elke Verhaeghe. “Unfolding the European Commission’s Storytelling on Ethical Trade Relations with Vietnam.” CEVIPOL Working Papers, edited by Amandine Crespy, no. 2, Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles, 2020.
APA
Nessel, C., & Verhaeghe, E. (2020). Unfolding the European Commission’s storytelling on ethical trade relations with Vietnam (A. Crespy, Ed.). Brussels: Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles.
Chicago author-date
Nessel, Camille, and Elke Verhaeghe. 2020. “Unfolding the European Commission’s Storytelling on Ethical Trade Relations with Vietnam.” Edited by Amandine Crespy. CEVIPOL Working Papers. Brussels: Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles.
Chicago author-date (all authors)
Nessel, Camille, and Elke Verhaeghe. 2020. “Unfolding the European Commission’s Storytelling on Ethical Trade Relations with Vietnam.” Ed by. Amandine Crespy. CEVIPOL Working Papers. Brussels: Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles.
Vancouver
1.
Nessel C, Verhaeghe E. Unfolding the European Commission’s storytelling on ethical trade relations with Vietnam. Crespy A, editor. CEVIPOL Working Papers. Brussels: Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles; 2020.
IEEE
[1]
C. Nessel and E. Verhaeghe, “Unfolding the European Commission’s storytelling on ethical trade relations with Vietnam,” CEVIPOL Working Papers, no. 2. Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles, Brussels, 2020.
@misc{8689886,
  abstract     = {{This paper constructs the narrative behind EU-Vietnam trade relations as told by the European
Commission. A policy plot in three 'acts' focuses in particular on the two most recently concluded
trade agreements, which share a common narration of 'a force for good.' The EU and Vietnam star
as the main characters, who, in their joint attempts to make bilateral trade 'a force for good', live
moments of heroism, encounter fleeting moments of victimhood, and defeat the villains on the path
to ethical trade. We find that the Commission's narrative essentially reiterates the longstanding
 'development' story, in which the EU as a protagonist shapes the world according to its own values.
Identified challenges are to be addressed through Vietnam's 'development', using the EU's one-size-
fits-all approach. The particularities of these challenges however remain largely obscured, making it
impossible to 'name the culprits' and diverting attention away from inconsistencies and conflicts.}},
  author       = {{Nessel, Camille and Verhaeghe, Elke}},
  editor       = {{Crespy, Amandine}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{32}},
  publisher    = {{Centre d’étude de la vie politique (CEVIPOL), Université libre de Bruxelles}},
  series       = {{CEVIPOL Working Papers}},
  title        = {{Unfolding the European Commission's storytelling on ethical trade relations with Vietnam}},
  url          = {{https://www.cairn.info/revue-cevipol-working-papers-2020-2-page-2.htm}},
  year         = {{2020}},
}