A thematic exploration of strong emotional appeals based on evolutionary psychology
- Author
- Serena D'Hooge and Patrick Vyncke (UGent)
- Organization
- Abstract
- Emotional appeals in advertising can attract attention and influence brand attitude, purchase intention and buying behavior (e.g. Alonso and Santos 2017; Faseur et al. 2015; Geuens et al. 2011; Panda et al. 2013; Taute et al. 2011; Williams 2012). There is, however, no research yet that presents a theoretically based and empirically tested overview of possible strong emotional appeals based on their content.
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8689222
- MLA
- D’Hooge, Serena, and Patrick Vyncke. “A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology.” Advances in Advertising Research XI : Designing and Communicating Experience, edited by Martin Waiguny and Sara Rosengren, vol. XI, Springer Gabler, 2021, pp. 119–35, doi:10.1007/978-3-658-32201-4_9.
- APA
- D’Hooge, S., & Vyncke, P. (2021). A thematic exploration of strong emotional appeals based on evolutionary psychology. In M. Waiguny & S. Rosengren (Eds.), Advances in advertising research XI : designing and communicating experience: Vol. XI (pp. 119–135). https://doi.org/10.1007/978-3-658-32201-4_9
- Chicago author-date
- D’Hooge, Serena, and Patrick Vyncke. 2021. “A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology.” In Advances in Advertising Research XI : Designing and Communicating Experience, edited by Martin Waiguny and Sara Rosengren, XI:119–35. Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-32201-4_9.
- Chicago author-date (all authors)
- D’Hooge, Serena, and Patrick Vyncke. 2021. “A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology.” In Advances in Advertising Research XI : Designing and Communicating Experience, ed by. Martin Waiguny and Sara Rosengren, XI:119–135. Wiesbaden: Springer Gabler. doi:10.1007/978-3-658-32201-4_9.
- Vancouver
- 1.D’Hooge S, Vyncke P. A thematic exploration of strong emotional appeals based on evolutionary psychology. In: Waiguny M, Rosengren S, editors. Advances in advertising research XI : designing and communicating experience. Wiesbaden: Springer Gabler; 2021. p. 119–35.
- IEEE
- [1]S. D’Hooge and P. Vyncke, “A thematic exploration of strong emotional appeals based on evolutionary psychology,” in Advances in advertising research XI : designing and communicating experience, vol. XI, M. Waiguny and S. Rosengren, Eds. Wiesbaden: Springer Gabler, 2021, pp. 119–135.
@incollection{8689222,
abstract = {{Emotional appeals in advertising can attract attention and influence brand attitude, purchase intention and buying behavior (e.g. Alonso and Santos 2017; Faseur et al. 2015; Geuens et al. 2011; Panda et al. 2013; Taute et al. 2011; Williams 2012). There is, however, no research yet that presents a theoretically based and empirically tested overview of possible strong emotional appeals based on their content.}},
author = {{D'Hooge, Serena and Vyncke, Patrick}},
booktitle = {{Advances in advertising research XI : designing and communicating experience}},
editor = {{Waiguny, Martin and Rosengren, Sara}},
isbn = {{9783658322007}},
language = {{eng}},
location = {{Krems (Austria)}},
pages = {{119--135}},
publisher = {{Springer Gabler}},
series = {{Advances in Advertising Research}},
title = {{A thematic exploration of strong emotional appeals based on evolutionary psychology}},
url = {{http://doi.org/10.1007/978-3-658-32201-4_9}},
volume = {{XI}},
year = {{2021}},
}
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