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Small acts of engagement : reconnecting productive audience practices with everyday agency

(2019) NEW MEDIA & SOCIETY. 21(9). p.2010-2028
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Abstract
In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies' perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.
Keywords
Sociology and Political Science, Communication, Audience agency, audience studies, convergence, engagement, everyday media use, participation, productive practices, produsage, resistance, SOCIAL MEDIA, BIG DATA, NEWS, PRODUSAGE

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MLA
Picone, Ike, et al. “Small Acts of Engagement : Reconnecting Productive Audience Practices with Everyday Agency.” NEW MEDIA & SOCIETY, vol. 21, no. 9, 2019, pp. 2010–28, doi:10.1177/1461444819837569.
APA
Picone, I., Kleut, J., Pavlickova, T., Romic, B., Møller Hartley, J., & De Ridder, S. (2019). Small acts of engagement : reconnecting productive audience practices with everyday agency. NEW MEDIA & SOCIETY, 21(9), 2010–2028. https://doi.org/10.1177/1461444819837569
Chicago author-date
Picone, Ike, Jelena Kleut, Tereza Pavlickova, Bojana Romic, Jannie Møller Hartley, and Sander De Ridder. 2019. “Small Acts of Engagement : Reconnecting Productive Audience Practices with Everyday Agency.” NEW MEDIA & SOCIETY 21 (9): 2010–28. https://doi.org/10.1177/1461444819837569.
Chicago author-date (all authors)
Picone, Ike, Jelena Kleut, Tereza Pavlickova, Bojana Romic, Jannie Møller Hartley, and Sander De Ridder. 2019. “Small Acts of Engagement : Reconnecting Productive Audience Practices with Everyday Agency.” NEW MEDIA & SOCIETY 21 (9): 2010–2028. doi:10.1177/1461444819837569.
Vancouver
1.
Picone I, Kleut J, Pavlickova T, Romic B, Møller Hartley J, De Ridder S. Small acts of engagement : reconnecting productive audience practices with everyday agency. NEW MEDIA & SOCIETY. 2019;21(9):2010–28.
IEEE
[1]
I. Picone, J. Kleut, T. Pavlickova, B. Romic, J. Møller Hartley, and S. De Ridder, “Small acts of engagement : reconnecting productive audience practices with everyday agency,” NEW MEDIA & SOCIETY, vol. 21, no. 9, pp. 2010–2028, 2019.
@article{8680983,
  abstract     = {{In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies' perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.}},
  author       = {{Picone, Ike and Kleut, Jelena and Pavlickova, Tereza and Romic, Bojana and Møller Hartley, Jannie and De Ridder, Sander}},
  issn         = {{1461-4448}},
  journal      = {{NEW MEDIA & SOCIETY}},
  keywords     = {{Sociology and Political Science,Communication,Audience agency,audience studies,convergence,engagement,everyday media use,participation,productive practices,produsage,resistance,SOCIAL MEDIA,BIG DATA,NEWS,PRODUSAGE}},
  language     = {{eng}},
  number       = {{9}},
  pages        = {{2010--2028}},
  title        = {{Small acts of engagement : reconnecting productive audience practices with everyday agency}},
  url          = {{http://dx.doi.org/10.1177/1461444819837569}},
  volume       = {{21}},
  year         = {{2019}},
}

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