
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
(2020)
- Author
- Emma Beuckels (UGent)
- Promoter
- Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
- Organization
- Project
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8675490
- MLA
- Beuckels, Emma. Navigating through Today’s Media Landscape : How Media Multitasking with Television and Internet Affects Advertising Responses. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
- APA
- Beuckels, E. (2020). Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
- Chicago author-date
- Beuckels, Emma. 2020. “Navigating through Today’s Media Landscape : How Media Multitasking with Television and Internet Affects Advertising Responses.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
- Chicago author-date (all authors)
- Beuckels, Emma. 2020. “Navigating through Today’s Media Landscape : How Media Multitasking with Television and Internet Affects Advertising Responses.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
- Vancouver
- 1.Beuckels E. Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen; 2020.
- IEEE
- [1]E. Beuckels, “Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses,” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
@phdthesis{8675490, author = {{Beuckels, Emma}}, language = {{eng}}, pages = {{234}}, publisher = {{Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen}}, school = {{Ghent University}}, title = {{Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses}}, year = {{2020}}, }