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Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness

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Abstract
Crowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While several studies have analysed the success factors of crowdfunding campaigns, and identifying and “tapping the right crowd” has been shown crucial in this respect, we still lack a basic understanding of the individuals who are in the crowd. This study aims to increase our understanding of the supply side of crowdfunding by focussing on individuals’ crowdfunding awareness. Integrating information processing theory with insights from financial literacy and institutional theory, and using a sample of 1,042 individuals in Flanders (Belgium), we find that individuals’ awareness of specific crowdfunding initiatives is very low. A favourable normative environment and a conducive environment increases an individual’s awareness of crowdfunding in general, and women tend to derive their crowdfunding awareness to a larger extent from these environmental characteristics than men. These results have important practical and theoretical implications.

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MLA
Vaznyte, Egle, et al. “Are You Part of the Crowd? The Role of Sex and Environmental Characteristics for Crowdfunding Awareness.” JOURNAL OF SMALL BUSINESS MANAGEMENT, 2022, doi:10.1080/00472778.2020.1831808.
APA
Vaznyte, E., Andries, P., & Manigart, S. (2022). Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness. JOURNAL OF SMALL BUSINESS MANAGEMENT. https://doi.org/10.1080/00472778.2020.1831808
Chicago author-date
Vaznyte, Egle, Petra Andries, and Sophie Manigart. 2022. “Are You Part of the Crowd? The Role of Sex and Environmental Characteristics for Crowdfunding Awareness.” JOURNAL OF SMALL BUSINESS MANAGEMENT. https://doi.org/10.1080/00472778.2020.1831808.
Chicago author-date (all authors)
Vaznyte, Egle, Petra Andries, and Sophie Manigart. 2022. “Are You Part of the Crowd? The Role of Sex and Environmental Characteristics for Crowdfunding Awareness.” JOURNAL OF SMALL BUSINESS MANAGEMENT. doi:10.1080/00472778.2020.1831808.
Vancouver
1.
Vaznyte E, Andries P, Manigart S. Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness. JOURNAL OF SMALL BUSINESS MANAGEMENT. 2022;
IEEE
[1]
E. Vaznyte, P. Andries, and S. Manigart, “Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness,” JOURNAL OF SMALL BUSINESS MANAGEMENT, 2022.
@article{8674681,
  abstract     = {{Crowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While several studies have analysed the success factors of crowdfunding campaigns, and identifying and “tapping the right crowd” has been shown crucial in this respect, we still lack a basic understanding of the individuals who are in the crowd. This study aims to increase our understanding of the supply side of crowdfunding by focussing on individuals’ crowdfunding awareness. Integrating information processing theory with insights from financial literacy and institutional theory, and using a sample of 1,042 individuals in Flanders (Belgium), we find that individuals’ awareness of specific crowdfunding initiatives is very low. A favourable normative environment and a conducive environment increases an individual’s awareness of crowdfunding in general, and women tend to derive their crowdfunding awareness to a larger extent from these environmental characteristics than men. These results have important practical and theoretical implications.}},
  author       = {{Vaznyte, Egle and Andries, Petra and Manigart, Sophie}},
  issn         = {{0047-2778}},
  journal      = {{JOURNAL OF SMALL BUSINESS MANAGEMENT}},
  language     = {{eng}},
  pages        = {{33}},
  title        = {{Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness}},
  url          = {{http://dx.doi.org/10.1080/00472778.2020.1831808}},
  year         = {{2022}},
}

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