Viewpoint : using neuroscience tools in service research
- Author
- Nanouk Verhulst (UGent) , Iris Vermeir (UGent) and Hendrik Slabbinck (UGent)
- Organization
- Abstract
- Purpose This paper aims to discuss the potential of neuroscientific tools in the service research domain. Design/methodology/approach This paper integrates a personal viewpoint and an exemplar study to highlight the merits and obstacles of integrating neuro-tools in service experiments. Findings Service researchers can benefit from integrating neuro-tools in their toolbox; nevertheless, it does bring along a set of difficulties that need to be dealt with. Originality/value Several calls have been made to infuse service research with new methodologies such as neuroscientific tools. Yet, research effectively doing this remains scarce. This paper uses a real example study to illustrate the potential and obstacles related to adopting neuroscientific tools in service research.
- Keywords
- SATISFACTION, RESPONSES, EMOTION, CUSTOMERS, CHOICE, IMPACT, CALL, Service encounter, Emotion, Neuroscientific tools
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8673013
- MLA
- Verhulst, Nanouk, et al. “Viewpoint : Using Neuroscience Tools in Service Research.” JOURNAL OF SERVICES MARKETING, vol. 35, no. 2, 2021, pp. 248–60, doi:10.1108/JSM-09-2019-0336.
- APA
- Verhulst, N., Vermeir, I., & Slabbinck, H. (2021). Viewpoint : using neuroscience tools in service research. JOURNAL OF SERVICES MARKETING, 35(2), 248–260. https://doi.org/10.1108/JSM-09-2019-0336
- Chicago author-date
- Verhulst, Nanouk, Iris Vermeir, and Hendrik Slabbinck. 2021. “Viewpoint : Using Neuroscience Tools in Service Research.” JOURNAL OF SERVICES MARKETING 35 (2): 248–60. https://doi.org/10.1108/JSM-09-2019-0336.
- Chicago author-date (all authors)
- Verhulst, Nanouk, Iris Vermeir, and Hendrik Slabbinck. 2021. “Viewpoint : Using Neuroscience Tools in Service Research.” JOURNAL OF SERVICES MARKETING 35 (2): 248–260. doi:10.1108/JSM-09-2019-0336.
- Vancouver
- 1.Verhulst N, Vermeir I, Slabbinck H. Viewpoint : using neuroscience tools in service research. JOURNAL OF SERVICES MARKETING. 2021;35(2):248–60.
- IEEE
- [1]N. Verhulst, I. Vermeir, and H. Slabbinck, “Viewpoint : using neuroscience tools in service research,” JOURNAL OF SERVICES MARKETING, vol. 35, no. 2, pp. 248–260, 2021.
@article{8673013,
abstract = {{Purpose This paper aims to discuss the potential of neuroscientific tools in the service research domain. Design/methodology/approach This paper integrates a personal viewpoint and an exemplar study to highlight the merits and obstacles of integrating neuro-tools in service experiments. Findings Service researchers can benefit from integrating neuro-tools in their toolbox; nevertheless, it does bring along a set of difficulties that need to be dealt with. Originality/value Several calls have been made to infuse service research with new methodologies such as neuroscientific tools. Yet, research effectively doing this remains scarce. This paper uses a real example study to illustrate the potential and obstacles related to adopting neuroscientific tools in service research.}},
author = {{Verhulst, Nanouk and Vermeir, Iris and Slabbinck, Hendrik}},
issn = {{0887-6045}},
journal = {{JOURNAL OF SERVICES MARKETING}},
keywords = {{SATISFACTION,RESPONSES,EMOTION,CUSTOMERS,CHOICE,IMPACT,CALL,Service encounter,Emotion,Neuroscientific tools}},
language = {{eng}},
number = {{2}},
pages = {{248--260}},
title = {{Viewpoint : using neuroscience tools in service research}},
url = {{http://dx.doi.org/10.1108/JSM-09-2019-0336}},
volume = {{35}},
year = {{2021}},
}
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