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Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview

Marijke De Veirman (UGent) , Regina J. Ahn, Michelle R. Nelson and Jasmine L. Moultire
(2020) American Academy of Advertising, AAA Annual Conference, Proceedings.
Author
Organization
Keywords
Food Advertising, Influencer Marketing, Social Cognitive Theory, Advertising Literacy, YouTube, Children, Child Influencers, Content Analysis

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Citation

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MLA
De Veirman, Marijke, et al. “Exploration of Food and Beverage Appearances in Child Influencers’ Youtube Channels : A Content Analysis of Ryan ToysReview.” American Academy of Advertising, AAA Annual Conference, Proceedings, 2020.
APA
De Veirman, M., Ahn, R. J., Nelson, M. R., & Moultire, J. L. (2020). Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview. American Academy of Advertising, AAA Annual Conference, Proceedings. Presented at the American Academy of Advertising - Annual Conference, (Originally to be San Diego, California) Virtual - Zoom.
Chicago author-date
De Veirman, Marijke, Regina J. Ahn, Michelle R. Nelson, and Jasmine L. Moultire. 2020. “Exploration of Food and Beverage Appearances in Child Influencers’ Youtube Channels : A Content Analysis of Ryan ToysReview.” In American Academy of Advertising, AAA Annual Conference, Proceedings.
Chicago author-date (all authors)
De Veirman, Marijke, Regina J. Ahn, Michelle R. Nelson, and Jasmine L. Moultire. 2020. “Exploration of Food and Beverage Appearances in Child Influencers’ Youtube Channels : A Content Analysis of Ryan ToysReview.” In American Academy of Advertising, AAA Annual Conference, Proceedings.
Vancouver
1.
De Veirman M, Ahn RJ, Nelson MR, Moultire JL. Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview. In: American Academy of Advertising, AAA Annual Conference, Proceedings. 2020.
IEEE
[1]
M. De Veirman, R. J. Ahn, M. R. Nelson, and J. L. Moultire, “Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview,” in American Academy of Advertising, AAA Annual Conference, Proceedings, (Originally to be San Diego, California) Virtual - Zoom, 2020.
@inproceedings{8667082,
  author       = {{De Veirman, Marijke and Ahn, Regina J. and Nelson, Michelle R. and Moultire, Jasmine L.}},
  booktitle    = {{American Academy of Advertising, AAA Annual Conference, Proceedings}},
  keywords     = {{Food Advertising,Influencer Marketing,Social Cognitive Theory,Advertising Literacy,YouTube,Children,Child Influencers,Content Analysis}},
  language     = {{eng}},
  location     = {{(Originally to be San Diego, California) Virtual - Zoom}},
  pages        = {{30}},
  title        = {{Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview}},
  year         = {{2020}},
}