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Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis

An-Sofie Claeys (UGent) and Veroline Cauberghe (UGent)
(2014) JOURNAL OF COMMUNICATION. 64(6). p.1160-1180
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Abstract
This paper examines the impact of nonverbal expressions of power by organizational spokespersons during different crisis stages. Study 1 investigates how vocal nonverbal cues express power during crises and how this affects perceptions of spokespersons. The results illustrate that a spokesperson who speaks with a lowered voice pitch, which expresses power, appears more competent than one with a raised voice pitch. Study 2 examines the moderating influence of crisis stage on the impact of visual nonverbal cues. During a crisis, powerful nonverbal behaviors minimize reputational damage through an increase in perceived competence of the spokesperson. In the aftermath of a crisis, powerless nonverbal behaviors positively affect the organizational reputation through an intermediate effect on perceived sincerity of the spokesperson.
Keywords
Public Relations, Crisis Communication, Nonverbal Communication, Power, Organizational Reputation, Competence, Sincerity, VOICE PITCH, PUBLIC-RELATIONS, RESPONSE STRATEGIES, SOURCE CREDIBILITY, MEDIATION ANALYSIS, COMMUNICATION, BEHAVIOR, PERCEPTIONS, DOMINANCE, DECEPTION

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MLA
Claeys, An-Sofie, and Veroline Cauberghe. “Keeping Control : The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis.” JOURNAL OF COMMUNICATION, vol. 64, no. 6, 2014, pp. 1160–80, doi:10.1111/jcom.12122.
APA
Claeys, A.-S., & Cauberghe, V. (2014). Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis. JOURNAL OF COMMUNICATION, 64(6), 1160–1180. https://doi.org/10.1111/jcom.12122
Chicago author-date
Claeys, An-Sofie, and Veroline Cauberghe. 2014. “Keeping Control : The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis.” JOURNAL OF COMMUNICATION 64 (6): 1160–80. https://doi.org/10.1111/jcom.12122.
Chicago author-date (all authors)
Claeys, An-Sofie, and Veroline Cauberghe. 2014. “Keeping Control : The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis.” JOURNAL OF COMMUNICATION 64 (6): 1160–1180. doi:10.1111/jcom.12122.
Vancouver
1.
Claeys A-S, Cauberghe V. Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis. JOURNAL OF COMMUNICATION. 2014;64(6):1160–80.
IEEE
[1]
A.-S. Claeys and V. Cauberghe, “Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis,” JOURNAL OF COMMUNICATION, vol. 64, no. 6, pp. 1160–1180, 2014.
@article{8665583,
  abstract     = {This paper examines the impact of nonverbal expressions of power by organizational spokespersons during different crisis stages. Study 1 investigates how vocal nonverbal cues express power during crises and how this affects perceptions of spokespersons. The results illustrate that a spokesperson who speaks with a lowered voice pitch, which expresses power, appears more competent than one with a raised voice pitch. Study 2 examines the moderating influence of crisis stage on the impact of visual nonverbal cues. During a crisis, powerful nonverbal behaviors minimize reputational damage through an increase in perceived competence of the spokesperson. In the aftermath of a crisis, powerless nonverbal behaviors positively affect the organizational reputation through an intermediate effect on perceived sincerity of the spokesperson.},
  author       = {Claeys, An-Sofie and Cauberghe, Veroline},
  issn         = {0021-9916},
  journal      = {JOURNAL OF COMMUNICATION},
  keywords     = {Public Relations,Crisis Communication,Nonverbal Communication,Power,Organizational Reputation,Competence,Sincerity,VOICE PITCH,PUBLIC-RELATIONS,RESPONSE STRATEGIES,SOURCE CREDIBILITY,MEDIATION ANALYSIS,COMMUNICATION,BEHAVIOR,PERCEPTIONS,DOMINANCE,DECEPTION},
  language     = {eng},
  number       = {6},
  pages        = {1160--1180},
  title        = {Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis},
  url          = {http://dx.doi.org/10.1111/jcom.12122},
  volume       = {64},
  year         = {2014},
}

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