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'Everybody needs to post a selfie every once in a while' : exploring the politics of Instagram curation in young women’s self-representational practices

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Abstract
Instagram is one of the most popular social media platforms worldwide, reaching (as of 2018) over 1 billion monthly active users. One of the major affordances of Instagram is the creation and posting of pictures. This allows for the production of photographic self-representations - one of the central aspects of contemporary everyday social media practices. Yet, these practices, deeply intertwined with the politics of gender representation, are often dismissed as trivial. Following a feminist media studies approach, grounded in the tradition of cultural studies, this research seeks to provide a critical and qualitative exploration of how young women using Instagram understand gendered self-representational practices. To do so, we conducted 13 in-depth interviews with 'ordinary' female Instagram users (i.e., not celebrities, influencers, or 'Insta-famous' users) aged 18-35 years. Our findings illustrate how these understandings are rooted in complex negotiations and can combine contradictory discourses. They emphasize the importance of attentive curation in self-representational practices, acknowledging the influence of social and aesthetic conventions of photographable and Instagrammable. These findings highlight the tensions surrounding the idea of self-representation, acknowledging its potential as an empowering practice, while simultaneously recognizing the users' need to negotiate the culturally prevalent negative and gendered stereotypes about selfie-taking. Furthermore, it also explores the existing negotiations between the desires to engage with popular Instagrammable aesthetics, while still grounding these practices on a sense of authenticity.
Keywords
Instagram, self-representation, Social Media, Gender, everyday

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MLA
Pereira Caldeira, Ana Sofia, et al. “’Everybody Needs to Post a Selfie Every Once in a While’ : Exploring the Politics of Instagram Curation in Young Women’s Self-Representational Practices.” INFORMATION COMMUNICATION & SOCIETY, vol. 24, no. 8, 2021, pp. 1073–90, doi:10.1080/1369118X.2020.1776371.
APA
Pereira Caldeira, A. S., Van Bauwel, S., & De Ridder, S. (2021). ’Everybody needs to post a selfie every once in a while’ : exploring the politics of Instagram curation in young women’s self-representational practices. INFORMATION COMMUNICATION & SOCIETY, 24(8), 1073–1090. https://doi.org/10.1080/1369118X.2020.1776371
Chicago author-date
Pereira Caldeira, Ana Sofia, Sofie Van Bauwel, and Sander De Ridder. 2021. “’Everybody Needs to Post a Selfie Every Once in a While’ : Exploring the Politics of Instagram Curation in Young Women’s Self-Representational Practices.” INFORMATION COMMUNICATION & SOCIETY 24 (8): 1073–90. https://doi.org/10.1080/1369118X.2020.1776371.
Chicago author-date (all authors)
Pereira Caldeira, Ana Sofia, Sofie Van Bauwel, and Sander De Ridder. 2021. “’Everybody Needs to Post a Selfie Every Once in a While’ : Exploring the Politics of Instagram Curation in Young Women’s Self-Representational Practices.” INFORMATION COMMUNICATION & SOCIETY 24 (8): 1073–1090. doi:10.1080/1369118X.2020.1776371.
Vancouver
1.
Pereira Caldeira AS, Van Bauwel S, De Ridder S. ’Everybody needs to post a selfie every once in a while’ : exploring the politics of Instagram curation in young women’s self-representational practices. INFORMATION COMMUNICATION & SOCIETY. 2021;24(8):1073–90.
IEEE
[1]
A. S. Pereira Caldeira, S. Van Bauwel, and S. De Ridder, “’Everybody needs to post a selfie every once in a while’ : exploring the politics of Instagram curation in young women’s self-representational practices,” INFORMATION COMMUNICATION & SOCIETY, vol. 24, no. 8, pp. 1073–1090, 2021.
@article{8663223,
  abstract     = {{Instagram is one of the most popular social media platforms worldwide, reaching (as of 2018) over 1 billion monthly active users. One of the major affordances of Instagram is the creation and posting of pictures. This allows for the production of photographic self-representations - one of the central aspects of contemporary everyday social media practices. Yet, these practices, deeply intertwined with the politics of gender representation, are often dismissed as trivial. Following a feminist media studies approach, grounded in the tradition of cultural studies, this research seeks to provide a critical and qualitative exploration of how young women using Instagram understand gendered self-representational practices. To do so, we conducted 13 in-depth interviews with 'ordinary' female Instagram users (i.e., not celebrities, influencers, or 'Insta-famous' users) aged 18-35 years. Our findings illustrate how these understandings are rooted in complex negotiations and can combine contradictory discourses. They emphasize the importance of attentive curation in self-representational practices, acknowledging the influence of social and aesthetic conventions of photographable and Instagrammable. These findings highlight the tensions surrounding the idea of self-representation, acknowledging its potential as an empowering practice, while simultaneously recognizing the users' need to negotiate the culturally prevalent negative and gendered stereotypes about selfie-taking. Furthermore, it also explores the existing negotiations between the desires to engage with popular Instagrammable aesthetics, while still grounding these practices on a sense of authenticity.}},
  author       = {{Pereira Caldeira, Ana Sofia and Van Bauwel, Sofie and De Ridder, Sander}},
  issn         = {{1369-118X}},
  journal      = {{INFORMATION COMMUNICATION & SOCIETY}},
  keywords     = {{Instagram,self-representation,Social Media,Gender,everyday}},
  language     = {{eng}},
  number       = {{8}},
  pages        = {{1073--1090}},
  title        = {{'Everybody needs to post a selfie every once in a while' : exploring the politics of Instagram curation in young women’s self-representational practices}},
  url          = {{http://doi.org/10.1080/1369118X.2020.1776371}},
  volume       = {{24}},
  year         = {{2021}},
}

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