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The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

(2020)
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(UGent) and (UGent)
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Keywords
social media influencers, influencer marketing, children, native advertising, advertising literacy

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Citation

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MLA
De Veirman, Marijke. The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
APA
De Veirman, M. (2020). The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Chicago author-date
De Veirman, Marijke. 2020. “The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Chicago author-date (all authors)
De Veirman, Marijke. 2020. “The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Vancouver
1.
De Veirman M. The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen; 2020.
IEEE
[1]
M. De Veirman, “The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing,” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
@phdthesis{8662620,
  author       = {De Veirman, Marijke},
  keywords     = {social media influencers,influencer marketing,children,native advertising,advertising literacy},
  language     = {eng},
  pages        = {373},
  publisher    = {Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen},
  school       = {Ghent University},
  title        = {The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing},
  year         = {2020},
}