Academic Bibliography

 Search 200 years of publications by Ghent University researchers.
Advanced search
1 file | 4.06 MB
Add to list
  1. Search results
  2. The fairytale of social media influen...

The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

Marijke De Veirman (UGent)
(2020)
Author
Promoter
(UGent) and (UGent)
Organization
Keywords
social media influencers, influencer marketing, children, native advertising, advertising literacy

Downloads

  • Download
    Marijke De Veirman Dissertation.pdf
    • full text (Published version)
    • |
    • open access
    • |
    • PDF
    • |
    • 4.06 MB

Citation

Please use this url to cite or link to this publication:

MLA
De Veirman, Marijke. The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
APA
De Veirman, M. (2020). The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Chicago author-date
De Veirman, Marijke. 2020. “The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Chicago author-date (all authors)
De Veirman, Marijke. 2020. “The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing.” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen.
Vancouver
1.
De Veirman M. The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen; 2020.
IEEE
[1]
M. De Veirman, “The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing,” Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.
@phdthesis{8662620,
  author       = {{De Veirman, Marijke}},
  keywords     = {{social media influencers,influencer marketing,children,native advertising,advertising literacy}},
  language     = {{eng}},
  pages        = {{373}},
  publisher    = {{Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen}},
  school       = {{Ghent University}},
  title        = {{The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing}},
  year         = {{2020}},
}