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Learning to like or dislike : revealing similarities and differences between evaluative learning effects

Jan De Houwer (UGent) and Sean Joseph Hughes (UGent)
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Abstract
Researchers study phenomena such as the mere-exposure effect, evaluative conditioning, and persuasion to learn more about the ways in which likes and dislikes can be formed and changed. Often, these phenomena are studied in isolation. Here, we review and integrate conceptual analyses that highlight ways to relate these different phenomena and that reveal new avenues for research on evaluative learning. At the core of these analyses lies the idea that evaluative learning can be defined as changes in liking that are due to regularities in the environment. We discuss how this definition allows one to distinguish different types of evaluative learning on the basis of the nature of regularities (e.g., in the presence of one stimulus vs. in the presence of two stimuli) and the function of regularities (i.e., symbolic vs. nonsymbolic).
Keywords
evaluative learning, attitudes, evaluative conditioning, mere exposure, persuasion, complex learning, MERE EXPOSURE, REGULARITIES

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Citation

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MLA
De Houwer, Jan, and Sean Joseph Hughes. “Learning to like or Dislike : Revealing Similarities and Differences between Evaluative Learning Effects.” CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE, vol. 29, no. 5, 2020, pp. 487–91, doi:10.1177/0963721420924752.
APA
De Houwer, J., & Hughes, S. J. (2020). Learning to like or dislike : revealing similarities and differences between evaluative learning effects. CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE, 29(5), 487–491. https://doi.org/10.1177/0963721420924752
Chicago author-date
De Houwer, Jan, and Sean Joseph Hughes. 2020. “Learning to like or Dislike : Revealing Similarities and Differences between Evaluative Learning Effects.” CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE 29 (5): 487–91. https://doi.org/10.1177/0963721420924752.
Chicago author-date (all authors)
De Houwer, Jan, and Sean Joseph Hughes. 2020. “Learning to like or Dislike : Revealing Similarities and Differences between Evaluative Learning Effects.” CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE 29 (5): 487–491. doi:10.1177/0963721420924752.
Vancouver
1.
De Houwer J, Hughes SJ. Learning to like or dislike : revealing similarities and differences between evaluative learning effects. CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE. 2020;29(5):487–91.
IEEE
[1]
J. De Houwer and S. J. Hughes, “Learning to like or dislike : revealing similarities and differences between evaluative learning effects,” CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE, vol. 29, no. 5, pp. 487–491, 2020.
@article{8662005,
  abstract     = {Researchers study phenomena such as the mere-exposure effect, evaluative conditioning, and persuasion to learn more about the ways in which likes and dislikes can be formed and changed. Often, these phenomena are studied in isolation. Here, we review and integrate conceptual analyses that highlight ways to relate these different phenomena and that reveal new avenues for research on evaluative learning. At the core of these analyses lies the idea that evaluative learning can be defined as changes in liking that are due to regularities in the environment. We discuss how this definition allows one to distinguish different types of evaluative learning on the basis of the nature of regularities (e.g., in the presence of one stimulus vs. in the presence of two stimuli) and the function of regularities (i.e., symbolic vs. nonsymbolic).},
  author       = {De Houwer, Jan and Hughes, Sean Joseph},
  issn         = {0963-7214},
  journal      = {CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE},
  keywords     = {evaluative learning,attitudes,evaluative conditioning,mere exposure,persuasion,complex learning,MERE EXPOSURE,REGULARITIES},
  language     = {eng},
  number       = {5},
  pages        = {487--491},
  title        = {Learning to like or dislike : revealing similarities and differences between evaluative learning effects},
  url          = {http://dx.doi.org/10.1177/0963721420924752},
  volume       = {29},
  year         = {2020},
}

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