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Making personalization work : a review of 45 years of personalization research and its customer outcomes

Khalid Mehmood (UGent) , Katrien Verleye (UGent) and Arne De Keyser (UGent)
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Please use this url to cite or link to this publication:

MLA
Mehmood, Khalid, et al. “Making Personalization Work : A Review of 45 Years of Personalization Research and Its Customer Outcomes.” La Londe Conference 2020, Proceedings, 2020.
APA
Mehmood, K., Verleye, K., & De Keyser, A. (2020). Making personalization work : a review of 45 years of personalization research and its customer outcomes. In La Londe Conference 2020, Proceedings. La Londe les Maures, France.
Chicago author-date
Mehmood, Khalid, Katrien Verleye, and Arne De Keyser. 2020. “Making Personalization Work : A Review of 45 Years of Personalization Research and Its Customer Outcomes.” In La Londe Conference 2020, Proceedings.
Chicago author-date (all authors)
Mehmood, Khalid, Katrien Verleye, and Arne De Keyser. 2020. “Making Personalization Work : A Review of 45 Years of Personalization Research and Its Customer Outcomes.” In La Londe Conference 2020, Proceedings.
Vancouver
1.
Mehmood K, Verleye K, De Keyser A. Making personalization work : a review of 45 years of personalization research and its customer outcomes. In: La Londe Conference 2020, Proceedings. 2020.
IEEE
[1]
K. Mehmood, K. Verleye, and A. De Keyser, “Making personalization work : a review of 45 years of personalization research and its customer outcomes,” in La Londe Conference 2020, Proceedings, La Londe les Maures, France, 2020.
@inproceedings{8659833,
  author       = {{Mehmood, Khalid and Verleye, Katrien and De Keyser, Arne}},
  booktitle    = {{La Londe Conference 2020, Proceedings}},
  language     = {{eng}},
  location     = {{La Londe les Maures, France}},
  pages        = {{20}},
  title        = {{Making personalization work : a review of 45 years of personalization research and its customer outcomes}},
  url          = {{https://iae-aix.univ-amu.fr/en/londe-conference-2020}},
  year         = {{2020}},
}