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The impact of calorie and physical activity labelling on consumer’s emo-sensory perceptions and food choices

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Abstract
Providing labelling information is one of the strategies used to help consumers make healthier choices. However, although the type of information has the potential to assist consumers, it is important to evaluate their sensory and emotional perceptions. Therefore, the objective of this study was to evaluate the effect of different labelling information on consumers' sensory and emotional perceptions and their choices, for three different products (potato chips, juice and yogurt). A total of 480 participants were randomly assigned to one of four information conditions (no information (blind), kilocalorie (kcal) information, physical activity (PA) information [duration of walking required to burn the kcal in the product], kcal + PA information). For each information condition, participants were provided with higher kcal and lower kcal equivalent food pairs and were required to choose one. The participants evaluated their overall liking using a 9-point hedonic scale and answered rate-all-thatapply (RATA) questions related to the sensory and emotional characteristics of the products. The results showed no significant impact of calorie and physical activity labelling on consumers' overall liking for juice and yogurt samples and no impact of PA information for chips. Significant differences in overall liking were found when comparing the blind condition with kcal and kcal + PA information, with lower acceptance of the chips samples when this information was presented. Although providing calorie and physical activity labelling had little impact on consumers' sensory and emotional perceptions, consumers perceived unhealthy attributes and negative emotions, such as fatty and guilty, when information was presented. The present work suggests that, although nutrition labelling may be presented as an important strategy to assist consumers, it is important to evaluate consumers' lifestyles, considering that non-dieters and those low and moderate in dietary restraint may not be impacted by this information.
Keywords
Food Science, Nutrition labelling, Energy intake, Food choice, Sensory and emotional perception, PACK NUTRITION INFORMATION, FLAVOR PERCEPTION, VISUAL-ATTENTION, TASTY INTUITION, DESIGN, QUESTIONS, PURCHASES, BEHAVIOR, ENERGY, REDUCTION

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MLA
Rodrigues De Oliveira, Denize, et al. “The Impact of Calorie and Physical Activity Labelling on Consumer’s Emo-Sensory Perceptions and Food Choices.” FOOD RESEARCH INTERNATIONAL, vol. 133, 2020, doi:10.1016/j.foodres.2020.109166.
APA
Rodrigues De Oliveira, D., De Steur, H., Lagast, S., Gellynck, X., & Schouteten, J. (2020). The impact of calorie and physical activity labelling on consumer’s emo-sensory perceptions and food choices. FOOD RESEARCH INTERNATIONAL, 133. https://doi.org/10.1016/j.foodres.2020.109166
Chicago author-date
Rodrigues De Oliveira, Denize, Hans De Steur, Sofie Lagast, Xavier Gellynck, and Joachim Schouteten. 2020. “The Impact of Calorie and Physical Activity Labelling on Consumer’s Emo-Sensory Perceptions and Food Choices.” FOOD RESEARCH INTERNATIONAL 133. https://doi.org/10.1016/j.foodres.2020.109166.
Chicago author-date (all authors)
Rodrigues De Oliveira, Denize, Hans De Steur, Sofie Lagast, Xavier Gellynck, and Joachim Schouteten. 2020. “The Impact of Calorie and Physical Activity Labelling on Consumer’s Emo-Sensory Perceptions and Food Choices.” FOOD RESEARCH INTERNATIONAL 133. doi:10.1016/j.foodres.2020.109166.
Vancouver
1.
Rodrigues De Oliveira D, De Steur H, Lagast S, Gellynck X, Schouteten J. The impact of calorie and physical activity labelling on consumer’s emo-sensory perceptions and food choices. FOOD RESEARCH INTERNATIONAL. 2020;133.
IEEE
[1]
D. Rodrigues De Oliveira, H. De Steur, S. Lagast, X. Gellynck, and J. Schouteten, “The impact of calorie and physical activity labelling on consumer’s emo-sensory perceptions and food choices,” FOOD RESEARCH INTERNATIONAL, vol. 133, 2020.
@article{8656809,
  abstract     = {{Providing labelling information is one of the strategies used to help consumers make healthier choices. However, although the type of information has the potential to assist consumers, it is important to evaluate their sensory and emotional perceptions. Therefore, the objective of this study was to evaluate the effect of different labelling information on consumers' sensory and emotional perceptions and their choices, for three different products (potato chips, juice and yogurt). A total of 480 participants were randomly assigned to one of four information conditions (no information (blind), kilocalorie (kcal) information, physical activity (PA) information [duration of walking required to burn the kcal in the product], kcal + PA information). For each information condition, participants were provided with higher kcal and lower kcal equivalent food pairs and were required to choose one. The participants evaluated their overall liking using a 9-point hedonic scale and answered rate-all-thatapply (RATA) questions related to the sensory and emotional characteristics of the products. The results showed no significant impact of calorie and physical activity labelling on consumers' overall liking for juice and yogurt samples and no impact of PA information for chips. Significant differences in overall liking were found when comparing the blind condition with kcal and kcal + PA information, with lower acceptance of the chips samples when this information was presented. Although providing calorie and physical activity labelling had little impact on consumers' sensory and emotional perceptions, consumers perceived unhealthy attributes and negative emotions, such as fatty and guilty, when information was presented. The present work suggests that, although nutrition labelling may be presented as an important strategy to assist consumers, it is important to evaluate consumers' lifestyles, considering that non-dieters and those low and moderate in dietary restraint may not be impacted by this information.}},
  articleno    = {{109166}},
  author       = {{Rodrigues De Oliveira, Denize and De Steur, Hans and Lagast, Sofie and Gellynck, Xavier and Schouteten, Joachim}},
  issn         = {{0963-9969}},
  journal      = {{FOOD RESEARCH INTERNATIONAL}},
  keywords     = {{Food Science,Nutrition labelling,Energy intake,Food choice,Sensory and emotional perception,PACK NUTRITION INFORMATION,FLAVOR PERCEPTION,VISUAL-ATTENTION,TASTY INTUITION,DESIGN,QUESTIONS,PURCHASES,BEHAVIOR,ENERGY,REDUCTION}},
  language     = {{eng}},
  pages        = {{12}},
  title        = {{The impact of calorie and physical activity labelling on consumer’s emo-sensory perceptions and food choices}},
  url          = {{http://doi.org/10.1016/j.foodres.2020.109166}},
  volume       = {{133}},
  year         = {{2020}},
}

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