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Media management matters : challenges and opportunities for bridging practice and theory

Ulrike Rohn and Tom Evens (UGent)
Editor
Ulrike Rohn and (UGent)
Organization
Abstract
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters.  Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

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Citation

Please use this url to cite or link to this publication:

MLA
Rohn, Ulrike, and Tom Evens, editors. Media Management Matters : Challenges and Opportunities for Bridging Practice and Theory. Routledge, 2020, doi:10.4324/9780429265396.
APA
Rohn, U., & Evens, T. (Eds.). (2020). Media management matters : challenges and opportunities for bridging practice and theory. New York: Routledge. https://doi.org/10.4324/9780429265396
Chicago author-date
Rohn, Ulrike, and Tom Evens, eds. 2020. “Media Management Matters : Challenges and Opportunities for Bridging Practice and Theory.” New York: Routledge. https://doi.org/10.4324/9780429265396.
Chicago author-date (all authors)
Rohn, Ulrike, and Tom Evens, eds. 2020. “Media Management Matters : Challenges and Opportunities for Bridging Practice and Theory.” New York: Routledge. doi:10.4324/9780429265396.
Vancouver
1.
Rohn U, Evens T, editors. Media management matters : challenges and opportunities for bridging practice and theory. New York: Routledge; 2020.
IEEE
[1]
U. Rohn and T. Evens, Eds., “Media management matters : challenges and opportunities for bridging practice and theory.” Routledge, New York, 2020.
@book{8656164,
  abstract     = {{This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry.

The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. 

Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.}},
  editor       = {{Rohn, Ulrike and Evens, Tom}},
  isbn         = {{9780367211004}},
  language     = {{eng}},
  pages        = {{266}},
  publisher    = {{Routledge}},
  title        = {{Media management matters : challenges and opportunities for bridging practice and theory}},
  url          = {{http://dx.doi.org/10.4324/9780429265396}},
  year         = {{2020}},
}

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