Advanced search
1 file | 326.25 KB Add to list

Starting with an apology : paving the way to consumer persuasion?

Laura De Kerpel (UGent)
Author
Organization
Keywords
Apologies, E-mail marketing, Persuasion knowledge, Persuasive intent, Disclosure

Downloads

  • Starting Off with an Apology - Paving the Way to Consumer Persuasion.docx.pdf
    • full text
    • |
    • open access
    • |
    • PDF
    • |
    • 326.25 KB

Citation

Please use this url to cite or link to this publication:

MLA
De Kerpel, Laura. “Starting with an Apology : Paving the Way to Consumer Persuasion?” Confronting Both Good and Evil with Consumer Psychology : SCP 2019 Annual Conference : Proceedings, Society for Consumer Psychology (SCP), 2019.
APA
De Kerpel, L. (2019). Starting with an apology : paving the way to consumer persuasion? In Confronting both good and evil with consumer psychology : SCP 2019 Annual Conference : proceedings. Savannah, Georgia: Society for Consumer Psychology (SCP).
Chicago author-date
De Kerpel, Laura. 2019. “Starting with an Apology : Paving the Way to Consumer Persuasion?” In Confronting Both Good and Evil with Consumer Psychology : SCP 2019 Annual Conference : Proceedings. Society for Consumer Psychology (SCP).
Chicago author-date (all authors)
De Kerpel, Laura. 2019. “Starting with an Apology : Paving the Way to Consumer Persuasion?” In Confronting Both Good and Evil with Consumer Psychology : SCP 2019 Annual Conference : Proceedings. Society for Consumer Psychology (SCP).
Vancouver
1.
De Kerpel L. Starting with an apology : paving the way to consumer persuasion? In: Confronting both good and evil with consumer psychology : SCP 2019 Annual Conference : proceedings. Society for Consumer Psychology (SCP); 2019.
IEEE
[1]
L. De Kerpel, “Starting with an apology : paving the way to consumer persuasion?,” in Confronting both good and evil with consumer psychology : SCP 2019 Annual Conference : proceedings, Savannah, Georgia, 2019.
@inproceedings{8625095,
  author       = {De Kerpel, Laura},
  booktitle    = {Confronting both good and evil with consumer psychology : SCP 2019 Annual Conference : proceedings},
  keywords     = {Apologies,E-mail marketing,Persuasion knowledge,Persuasive intent,Disclosure},
  language     = {eng},
  location     = {Savannah, Georgia},
  pages        = {4},
  publisher    = {Society for Consumer Psychology (SCP)},
  title        = {Starting with an apology : paving the way to consumer persuasion?},
  year         = {2019},
}