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Starting With an Apology: Paving The Way to Consumer Persuasion?

Laura De Kerpel (UGent)
(2019)
Author
Organization
Keywords
Apologies, E-mail marketing, Persuasion knowledge, Persuasive intent, Disclosure

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Citation

Please use this url to cite or link to this publication:

Chicago
De Kerpel, Laura. 2019. “Starting With an Apology: Paving The Way to Consumer Persuasion? .” In .
APA
De Kerpel, L. (2019). Starting With an Apology: Paving The Way to Consumer Persuasion? . Presented at the SCP 2019 Annual Conference.
Vancouver
1.
De Kerpel L. Starting With an Apology: Paving The Way to Consumer Persuasion? . 2019.
MLA
De Kerpel, Laura. “Starting With an Apology: Paving The Way to Consumer Persuasion? .” 2019. Print.
@inproceedings{8625095,
  author       = {De Kerpel, Laura},
  keywords     = {Apologies,E-mail marketing,Persuasion knowledge,Persuasive intent,Disclosure},
  location     = {Savannah },
  title        = {Starting With an Apology: Paving The Way to Consumer Persuasion? },
  year         = {2019},
}