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Social media recruitment : communication characteristics and sought gratifications

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Abstract
This study examines how social media pages can be used to influence potential applicants' attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page to positively affect organizational attractiveness. Moreover, we examine whether job applicants' sought gratifications on social media influence these effects. A 2 x 2 between-subjects experimental design is used. The findings show that organizations can manipulate informativeness and social presence on their social media. The effect of manipulated informativeness on organizational attractiveness depends on the level of manipulated social presence. When social presence was high, informativeness positively affected organizational attractiveness. This positive effect was found regardless of participants' sought utilitarian gratification. Social presence had no significant main effect on organizational attractiveness. There was some evidence that the effect of social presence differed for different levels of social gratification.
Keywords
General Psychology, informativeness, organizational attractiveness, recruiting, social media, social presence, uses and gratifications, ORGANIZATIONAL ATTRACTIVENESS, APPLICANT ATTRACTION, SIGNALING THEORY, EMPLOYER BRAND, WEB SITES, FACEBOOK, TRANSLATION, PERCEPTIONS, MOTIVATIONS, PREDICTORS

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Citation

Please use this url to cite or link to this publication:

MLA
Carpentier, Marieke, et al. “Social Media Recruitment : Communication Characteristics and Sought Gratifications.” FRONTIERS IN PSYCHOLOGY, vol. 10, 2019.
APA
Carpentier, M., Van Hoye, G., & Weng, Q. (2019). Social media recruitment : communication characteristics and sought gratifications. FRONTIERS IN PSYCHOLOGY, 10.
Chicago author-date
Carpentier, Marieke, Greet Van Hoye, and Qingxiong Weng. 2019. “Social Media Recruitment : Communication Characteristics and Sought Gratifications.” FRONTIERS IN PSYCHOLOGY 10.
Chicago author-date (all authors)
Carpentier, Marieke, Greet Van Hoye, and Qingxiong Weng. 2019. “Social Media Recruitment : Communication Characteristics and Sought Gratifications.” FRONTIERS IN PSYCHOLOGY 10.
Vancouver
1.
Carpentier M, Van Hoye G, Weng Q. Social media recruitment : communication characteristics and sought gratifications. FRONTIERS IN PSYCHOLOGY. 2019;10.
IEEE
[1]
M. Carpentier, G. Van Hoye, and Q. Weng, “Social media recruitment : communication characteristics and sought gratifications,” FRONTIERS IN PSYCHOLOGY, vol. 10, 2019.
@article{8624495,
  abstract     = {This study examines how social media pages can be used to influence potential applicants' attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page to positively affect organizational attractiveness. Moreover, we examine whether job applicants' sought gratifications on social media influence these effects. A 2 x 2 between-subjects experimental design is used. The findings show that organizations can manipulate informativeness and social presence on their social media. The effect of manipulated informativeness on organizational attractiveness depends on the level of manipulated social presence. When social presence was high, informativeness positively affected organizational attractiveness. This positive effect was found regardless of participants' sought utilitarian gratification. Social presence had no significant main effect on organizational attractiveness. There was some evidence that the effect of social presence differed for different levels of social gratification.},
  articleno    = {1669},
  author       = {Carpentier, Marieke and Van Hoye, Greet and Weng, Qingxiong},
  issn         = {1664-1078},
  journal      = {FRONTIERS IN PSYCHOLOGY},
  keywords     = {General Psychology,informativeness,organizational attractiveness,recruiting,social media,social presence,uses and gratifications,ORGANIZATIONAL ATTRACTIVENESS,APPLICANT ATTRACTION,SIGNALING THEORY,EMPLOYER BRAND,WEB SITES,FACEBOOK,TRANSLATION,PERCEPTIONS,MOTIVATIONS,PREDICTORS},
  language     = {eng},
  title        = {Social media recruitment : communication characteristics and sought gratifications},
  url          = {http://dx.doi.org/10.3389/fpsyg.2019.01669},
  volume       = {10},
  year         = {2019},
}

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